Personified Packaging

Human elements added to packaging and design hit customer soft spots
Implications - As humans, we often feel connected to things that resemble aspects of ourselves. Thus, personifying packaging and product design is one way for brands to tap into customer emotion. Humanization can communicate a particular lifestyle or add an extra level of novelty that can charm an otherwise skeptical buyer.
SCORE: 5.8
Hot Top 6 Examples: 159,266 Total Clicks Sep 09 - Oct 10
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DEMOGRAPHICS
Personified Cardboard Boxes - Anton Tang's Mini People Litter the Streets of Singapore
SCORE: 7.1
Viral 70,996 Clicks Pub: Aug 27, 10
Personified Cardboard Boxes
Anton Tang's Mini People Litter the Streets of Singapore
Anton Tang's mini cardboard box people are unbearably adorable. The fact that this is not a Photoshopped series makes it even harder to resist. These little guys are currently residing all over the streets… [More]
Car Lashes - Autos are Given an Ultra-Girly Touch
SCORE: 6.7
V. Hot 17,094 Clicks Pub: Sep 6, 10
Car Lashes
Autos are Given an Ultra-Girly Touch
Car lashes is the latest when it comes to decorating technologies. Apparently technology always needs a feminine touch -- from cell phones encrusted with jewels to heart-shaped portable USBs, girls can't… [More]
Personified Decals - The 'Stick With Me Baby' Mac Stickers are Full of Attitude
SCORE: 6.1
V. Hot 36,507 Clicks Pub: Jun 23, 10
Personified Decals
The 'Stick With Me Baby' Mac Stickers are Full of Attitude
The 'Stick With Me Baby' Mac stickers were created by a group of designers from Herraizsoto&co;. These funny and interesting stickers will definitely stand out from all the other Macs around. There is… [More]
Cola Couture Canteens - New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
SCORE: 6.4
Hot 12,966 Clicks Pub: Oct 14, 10
Cola Couture Canteens
New Gianfranco Ferre Coca-Cola Bottles are Extravagantly Limited
Many fashion designers have collaborated with beverage companies to design limited edition bottles, and now with the upcoming release of these Gianfranco Ferre Coca-Cola bottles, drinking never looked… [More]
Overjoyed Ice Cream Containers - Laughing Faces on Ice Cream Packaging Confirm Deliciousness
SCORE: 4.7
Warm 15,501 Clicks Pub: Sep 24, 09
Overjoyed Ice Cream Containers
Laughing Faces on Ice Cream Packaging Confirm Deliciousness
When you’re having a bad day, this collection of super happy ice cream packaging is sure to pick you right up (as well as what’s inside them!). These laughing ice cream containers were part of a Graphic… [More]
Dapper Bowtie Bratwursts - The JKR Porkinson Sausage Package Redesign is Adorable
SCORE: 3.4
Warm 6,202 Clicks Pub: Sep 30, 10
Dapper Bowtie Bratwursts
The JKR Porkinson Sausage Package Redesign is Adorable
Porkinson Sausage is a meat company whose history is as interesting as its new packaging. The company was started in England by a fashion photographer named Norman Parkinson, whose disgust with imperfection… [More]