Gap recently introduced the Sprize loyalty program with a bang. Their motto “Shopping turned on its head” was never so literal as when they turned a Vancouver Gap into an upside down shopping experience. Everything including the mirrors, displays, bags, cars parked outside and even a hotdog stand were flipped to promote the automatic credits customers will get if an item they purchase drops price within 45 days.
The Sprize loyalty program is not only innovative in itself, but it is also (evidently) a truly innovative launch.
“We’re taking away the frustration and worry over buying a product at full price, and then seeing the price drop soon afterwards,” said Marka Hansen, president of Gap Brand North America, in a release. “Sprize will give our customers the confidence and instant gratification of buying what they want when they want it.”
(adsoftheworld)
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