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The Sprize Loyalty Program at the Gap Turns Shopping on Its Head

By: Shelby Lee Walsh - Published: • References: gap & adsoftheworld
Gap recently introduced the Sprize loyalty program with a bang. Their motto "Shopping turned on its head" was never so literal as when they turned a Vancouver Gap into an upside down shopping experience. Everything including the mirrors, displays, bags, cars parked outside and even a hotdog stand were flipped to promote the automatic credits customers will get if an item they purchase drops price within 45 days.

The Sprize loyalty program is not only innovative in itself, but it is also (evidently) a truly innovative launch. Stats for Upside Down Retail Displays Trending: Older & Buzzing
Traction: 13,948 clicks in 262 w
Interest: 4 minutes
Concept: Upside Down Retail Displays
Related: 90 examples / 69 photos
Segment: Females, 18-55
Comparison Set: 33 similar articles, including: top 50 retail trends and storefront innovations in 2009, 32 riveting retail spaces, and movie-inspired retail displays.