Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Kanesa David — November 2, 2023 — Marketing
References: nourish.schnucks & specialtyfood
Schnuck Markets, in collaboration with Upside, a grocery technology platform, introduced a co-branded mobile application on Wednesday that is intended to boost savings for Schnucks Rewards program members. The app allows users to engage with other local retailers seamlessly integrated into Upside's digital marketplace. Upside's retail partners include Circle K, Gelson’s, Casey’s, Price Chopper, and select restaurant chains and gas stations.
Upon successful registration, customers will unlock a plethora of Upside offers conveniently accessible through the Schnucks app. These offers encompass deals from a network of participating fuel and restaurant retailers, promising valuable discounts and savings opportunities.
The Schnuck app pilot phase is initially being rolled out in seven Schnuck Markets in the Evansville, Indiana region.
Image Credit: Schnuck Markets
Upon successful registration, customers will unlock a plethora of Upside offers conveniently accessible through the Schnucks app. These offers encompass deals from a network of participating fuel and restaurant retailers, promising valuable discounts and savings opportunities.
The Schnuck app pilot phase is initially being rolled out in seven Schnuck Markets in the Evansville, Indiana region.
Image Credit: Schnuck Markets
Trend Themes
1. Mobile Grocery Apps - The collaboration between Schnuck Markets and Upside introduces a co-branded mobile app that boosts savings for customers and integrates with local retailers.
2. Digital Marketplaces - Upside's digital marketplace seamlessly integrates local retailers into their platform, providing users with a wide range of deals and savings opportunities.
3. Integrated Loyalty Programs - The Schnucks app combines the Schnucks Rewards program with Upside's offers, giving customers access to valuable discounts from participating retailers.
Industry Implications
1. Grocery Retail - Schnuck Markets' co-branded app enhances the shopping experience for customers, offering them increased savings and convenience.
2. Technology - Upside's digital marketplace technology disrupts the traditional retail landscape by seamlessly integrating local retailers into their platform.
3. Fuel and Restaurant Retail - Participating fuel and restaurant retailers benefit from the integration with Upside, reaching a broader customer base and offering exclusive savings opportunities.
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