Ideas
Explore the world's #1 largest database of ideas and innovations, with 459,692 inspiring examples.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,236 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,366 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,208 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 459,692 cutting edge ideas.

Retro Track Suit Spoofvertising

'Douche Bags Wear Nike' Ad

— December 11, 2008 — Marketing
Word on the street is that an unnamed international publication is about to publish this spoof Nike ad. It features a guy in an 80s track suit and the text, "Douche Bags Wear Nike."

What will happen? I am guessing the normal. It will lead to explosive PR, give rise to lots of threatening legal letters, and the image will go incredibly viral. The vibrant Nike parody campaign has already appeared on the back of advertising magazines, so someone has money to throw at this.

I don’t mind the ad at all. Pop is very on trend, and even if I worked for Nike's PR, I don’t think I would mind it. Hmmmmm, me thinks that just maybe, the ad might even come from them. Who knows, but I
will update as details are revealed.
Trend Themes
1. Viral Spoof Advertising - This spoof Nike ad has the potential to go incredibly viral, creating an opportunity for brands to incorporate viral marketing strategies in their advertising campaigns.
2. Pop Culture-inspired Marketing - The use of pop culture references in advertising, like the 80s track suit in this Nike ad, is a trend that can be embraced by marketers to appeal to nostalgia and the current retro aesthetic.
3. Controversial Marketing Campaigns - The provocative nature of the 'Douche Bags Wear Nike' ad opens up opportunities for brands to push boundaries and create disruptive campaigns that grab attention and generate buzz.
Industry Implications
1. Advertising - The spoof Nike ad showcases the potential for creativity and innovative storytelling in the advertising industry, presenting an opportunity for agencies to think outside the box and create unique and engaging campaigns.
2. Apparel - The use of retro-inspired fashion, like the 80s track suit in the spoof ad, presents an opportunity for apparel brands to tap into the nostalgia trend and create products that resonate with consumers seeking a vintage aesthetic.
3. Social Media Marketing - The viral potential of the spoof Nike ad highlights the power of social media as a marketing tool, encouraging brands to focus on creating shareable content that resonates with their target audience.
3.1
Score
Popularity
Activity
Freshness