Social Appvertising

Brands use Facebook apps to futher interactive campaigns
Implications - Using social media to spread a brand’s message through Tweets, shares and “likes” may have been enough in the past. Now, however, companies are taking it one step further by using interactive applications in their campaigns. Facebook apps, in particular, are being employed by brands that wish to maximize consumer engagement to its highest level, whether it’s a design contest or experimenting with one’s skin color.
SCORE: 5.1
Warm Top 6 Examples: 62,117 Total Clicks Oct 09 - Nov 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Social Media Artvertising - Create Your Own Ad with the AmEx Canvas Contest
SCORE: 6
V. Hot 17,684 Clicks Pub: Oct 27, 10
Social Media Artvertising
Create Your Own Ad with the AmEx Canvas Contest
(SPONSORED) Unleash your inner artist! Have you ever looked at an advertisement and thought to yourself, ‘I think I’d have a knack for this?' Well, here's your chance. American Express is asking YOU to… [More]
Soft Drink Social Marketing - Coke Zero Facial Profiler Application Finds Your Facebook Twin
SCORE: 6.2
Hot 10,230 Clicks Pub: Oct 8, 09
Soft Drink Social Marketing
Coke Zero Facial Profiler Application Finds Your Facebook Twin
The Coke Zero Facial Profiler might be the first social network marketing tactic that I am a fan of. The idea is to link up your Facebook account with Coke Zero in order to find your twin… playing off… [More]
Aging Billboards - 'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
SCORE: 5
Warm 14,243 Clicks Pub: Feb 15, 10
Aging Billboards
'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign
SAIT Polytechnic is appealing to the longevity of education with tri-panel ‘Get a Career You’ll Never Want to Leave’ billboard ad campaign. The outdoor displays show students’ faces in three stages of… [More]
Luscious Landscape Contests - Umbro Holds a Photographic Competition to Keep England Beautiful
SCORE: 3.6
Warm 8,081 Clicks Pub: Oct 27, 10
Luscious Landscape Contests
Umbro Holds a Photographic Competition to Keep England Beautiful
The Umbro 'What is Beautiful About England Today' photography competition celebrates the release of the 'New Fabric of England' kit designed by Peter Saville. The 'New Fabric of England' kit is inspired… [More]
Skin-Discoloring Ads - Vaseline India Launches Skin Whitening Facebook App
SCORE: 4.3
Mild 4,313 Clicks Pub: Jul 15, 10
Skin-Discoloring Ads
Vaseline India Launches Skin Whitening Facebook App
Vaseline India has just launched a Facebook application that allows men to test out how they would look with drastically lighter skin. The app goes in conjunction with the new Vaseline India face lightening… [More]
Social Shopper Cams - The Diesel Facebook Cam is for the Networking Shopaholic
SCORE: 5.2
Mild 7,566 Clicks Pub: May 7, 10
Social Shopper Cams
The Diesel Facebook Cam is for the Networking Shopaholic
The Diesel Facebook Cam is yet another brilliant idea by Diesel. The greatest move any company can make right now is connecting themselves to Facebook or any other social networking tool. Shoppers can… [More]