Live Fast (Update)
By: Ayman - Published: Feb 10, 2008 Updated: Jun 15 2011 • References: arabaquarius.blogspot
Diesel released new ads in their super creative and successful 'live fast' campaign. Stitches shows a model running away while the surgeon is trying to finish stitching her leg. Lipstick shows a group of models putting on lipstick while running in the street.
â€œLive fastâ€ | High speed shopping diesel.com
Advertising Agency: Marcel Paris, France
Photographer: Laurie Bartley
See more 'live fast' ads in our original Trend Hunter post:
Implications - One of the best ways an established company or brand can generate interest in a new campaign is through short, comedic advertising. By packing the advertising with jokes and limiting it to under one minute, the brand stands a better chance of the commercial going viral and spreading the campaign. Stats for New Diesel Ads Trending: Older & Buzzing
Traction: 25,857 clicks in 380 w
Interest: 4 minutes Concept: New Diesel Ads
Related: 34 examples / 26 photos
Segment: Neutral, 18-35 Comparison Set: 12 similar articles, including: 35 patio-illuminating accessories, chocolate granola bites, and greek yogurt fruit tarts.