Rockstar

Live Fast (Update)

By: Ayman - Published:   Updated: Jun 15 2011 • References: arabaquarius.blogspot


Diesel released new ads in their super creative and successful 'live fast' campaign. Stitches shows a model running away while the surgeon is trying to finish stitching her leg. Lipstick shows a group of models putting on lipstick while running in the street.

“Live fast” | High speed shopping diesel.com

Advertising Agency: Marcel Paris, France
Photographer: Laurie Bartley

See more 'live fast' ads in our original Trend Hunter post:

Implications - One of the best ways an established company or brand can generate interest in a new campaign is through short, comedic advertising. By packing the advertising with jokes and limiting it to under one minute, the brand stands a better chance of the commercial going viral and spreading the campaign.

Stats for New Diesel Ads Trending: Older & Buzzing
Traction: 25,614 clicks in 350 w
Interest: 4 minutes
Concept: New Diesel Ads
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: hairstyle blotting sheets, superstar athleticwear collections, and powerfully contemplative portraits.