Democratic Selling

Online retailers rely on customer votes to push production
Implications - Vote-based selling is gaining momentum in the world of online retail as businesses proactively employ the opinions of their customers. While democratic selling relies on crowdsourcing, it goes one step further by collecting customer votes and basing production entirely on those votes. So, the voice of the customer really is the voice of the customer.
SCORE: 4
Warm Top 6 Examples: 56,451 Total Clicks Jul 09 - Sep 10
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DEMOGRAPHICS
Crowdsourced T-Shirts - Teepay Lets You Design and Sell Your Own Tees Online
SCORE: 6.5
Hot 18,355 Clicks Pub: Jul 29, 09
Crowdsourced T-Shirts
Teepay Lets You Design and Sell Your Own Tees Online
Creative fashionistas unite! Teepay lets you create your own tee and post it to the website. Viewers look at it, judge it and can order it if they like your design. If there are enough people who are purchasing… [More]
On-Demand Furniture - Crowdsourced Design & Innovative Marketing Improves Sustainability
SCORE: 4.6
Warm 16,069 Clicks Pub: Jan 29, 10
On-Demand Furniture
Crowdsourced Design & Innovative Marketing Improves Sustainability
Fashion4Home's crowdsourced designs and design features combined with on-demand manufacturing give Fashion4Home a unique position in the home furnishings market. Shoppers vote on new designs so the company… [More]
Democratic Fashion Sites - The Useabrand Website Brings Design Dreams to Life
SCORE: 3.6
Warm 6,072 Clicks Pub: May 18, 10
Democratic Fashion Sites
The Useabrand Website Brings Design Dreams to Life
Moritz Baier founded the Useabrand website based on his conviction that “everyone can design.” The concept is simple: aspiring designers upload their sketches to the useabrand website, users vote on… [More]
Democratic Fashion Merchandising - The Shopping Forecast Lets You Vote for Next Season
SCORE: 2.8
Warm 2,815 Clicks Pub: Sep 19, 10
Democratic Fashion Merchandising
The Shopping Forecast Lets You Vote for Next Season
For all of you shopaholics who would like a hand in what ends up in stores, the Shopping Forecast is your registration to vote. This fashion-forward website is your ticket to view, vote, comment and share… [More]
Democratic Bamboo Chairs - Fashion4home Wants You to Vote on Their Furniture
SCORE: 4.4
Mild 7,424 Clicks Pub: Jan 29, 10
Democratic Bamboo Chairs
Fashion4home Wants You to Vote on Their Furniture
Fashion4Home.com is asking its customers to vote on whether or not they should make their new products. Possibly risky, but I feel like this idea is as unique as the bamboo chairs they are making. The… [More]
Crowdsourced Fashionocracies - Beta Fashion Creates Collections Entirely from Customer Input
SCORE: 2
Mild 5,716 Clicks Pub: Oct 26, 09
Crowdsourced Fashionocracies
Beta Fashion Creates Collections Entirely from Customer Input
Ever heard of a fashionocracy? This is what Beta Fashion hopes to achieve in the world of fashion design. Creator of Beta Fashion, Joseph Nigoghossian, describes his business as the first fashion label… [More]
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