Rockstar

Crowdsourced Design & Innovative Marketing Improves Sustainability

By: Katie Cordrey - Published: Jan 29, 2010 • References: fashion4home and homeworkshop
Fashion4Home's crowdsourced designs and design features combined with on-demand manufacturing give Fashion4Home a unique position in the home furnishings market.

Shoppers vote on new designs so the company can test the market demand for designs before production. Once ordered, furniture is produced and shipped directly to the customer. There is no waste, no warehousing, or unnecessary shipping. That means fewer resources are consumed to get furniture into customer hands.

Fashion4Home also seeks sustainable materials and conducts eco-audits to optimize efficiency and reduce waste.