Greeting Cards Without Sugar Coating by Julianna Holowka

By: Marissa Brassfield - Published:   Updated: May 16 2011 • References: juliannaholowka
With simple line drawings and stick figures, Julianna Holowka’s Mean Cards depict the emotions you just can’t say aloud.

There are some recipients for whom no candy-coated, run-of-the-mill drugstore card will do. A Mean Card cuts through the niceties and delivers the brutal truth with a smile. After all, what’s better than receiving a card that asks simply, "Pregnant or Fat?"

Implications - Greeting cards are traditionally saccharine stationery that solely expresses well wishes. Sarcastic stationery such as these Mean Cards enables consumers to express negative emotions in a succinct way. Creative professionals can take advantage of this opportunity by infusing their products with wit, sarcasm and cutting, cheeky humor. Stats for Mean Cards Trending: Older & Warm
Traction: 74,629 clicks in 390 w
Interest: 4 minutes
Concept: Mean Cards
Related: 44 examples / 34 photos
Segment: Neutral, 18-35
Comparison Set: 16 similar articles, including: plastic surgery get well cards, snarky greeting cards, and brutally honest cards.