Greeting Cards Without Sugar Coating by Julianna Holowka
There are some recipients for whom no candy-coated, run-of-the-mill drugstore card will do. A Mean Card cuts through the niceties and delivers the brutal truth with a smile. After all, what’s better than receiving a card that asks simply, “Pregnant or Fat?”
Implications - Greeting cards are traditionally saccharine stationery that solely expresses well wishes. Sarcastic stationery such as these Mean Cards enables consumers to express negative emotions in a succinct way. Creative professionals can take advantage of this opportunity by infusing their products with wit, sarcasm and cutting, cheeky humor.