Charitable Deviance

Social campaigns place heavier emphasis on attention-grabbing methods
Implications - In a society where charities abound, it is becoming harder for the social-minded consumer to choose where to donate his or her money and time. Competition amongst charities and social initiatives has risen steadily, which has provided the impetus for an increase in unique and innovative charitable projects, some even bordering on bizarre.
SCORE: 5
Warm Top 6 Examples: 217,896 Total Clicks Jan 10 - Sep 10
Popularity
Activity
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DEMOGRAPHICS
Charitable Body Modifications - Aryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for Chi
SCORE: 7
Viral 164,489 Clicks Pub: Jul 1, 10
Charitable Body Modifications
Aryan Hopkins Gets 1,091 Piercings for the Shriners Hospital for Chi
Piercings can be quite painful, but Aryan Hopkins got 1,091 of them for charity. You can feel his pain just by looking at the images above. Aryan Hopkins isn't someone who just gets body piercings for… [More]
Gruesome Charity Art - Nike and (RED) Create Graphic Body Tears for the Tied Together Campaign
SCORE: 5
Hot 8,489 Clicks Pub: Jul 4, 10
Gruesome Charity Art
Nike and (RED) Create Graphic Body Tears for the Tied Together Campaign
Nike and (RED) have created one crazy art exhibit. The Tied Together Campaign has taken Marc Wyndham Bass's skin distortion art and put the gruesome work on the body, showcasing muscle tissue, arteries,… [More]
Fashionable Charity Tees - The Edun Kenya Kids Project Features Hand-Drawn T-Shirts for Charity
SCORE: 4.5
Warm 14,772 Clicks Pub: Jun 7, 10
Fashionable Charity Tees
The Edun Kenya Kids Project Features Hand-Drawn T-Shirts for Charity
The Edun Kenya Kids Project is selling hand-drawn design t-shirts to benefit the school children in Kibera, Kenya in terms of food and health care. These awesome tees have an obvious childish charm to… [More]
Charitable Corsets - Lady Gaga Auctions Costume for Haiti
SCORE: 5.2
Warm 19,945 Clicks Pub: Feb 9, 10
Charitable Corsets
Lady Gaga Auctions Costume for Haiti
The amazing artist we all know and love, Lady Gaga, auctions her bedazzled costume for charity. Her Gary Card-designed skeleton corset will be auctioned off on the website Charity Buzz. The money raised… [More]
Charitable Stripping - Axe Undie Run Has Students Donating the Clothes Off of Their Backs
SCORE: 5.8
Warm 7,591 Clicks Pub: Apr 29, 10
Charitable Stripping
Axe Undie Run Has Students Donating the Clothes Off of Their Backs
I can never say no to supporting a good cause, and most causes aren't as good as the Axe Undie Run challenge. In an effort to donate clothing to those in need, Axe is having students from ten college campuses… [More]
Charitable Earthquake Anthems - Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now
SCORE: 2.2
Warm 2,610 Clicks Pub: Jan 23, 10
Charitable Earthquake Anthems
Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now
Last night's performance of 'Stranded' at Hope for Haiti Now by Jay-Z, Rihanna and Bono redefines the term "epic charitable anthem." These inimitable pop culture fixtures took over the telethon; you can… [More]