Axe's new commercial is the embodiment of any guy's dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man.
The video shows a cottage with an assortment of hot and attractive girls in bikinis, all solemn and sad because... they need a man! The tag line of the video spot is "You're Needed at the Axe Cottage". The images are accompanied with a classical music score that culminates with a guy spraying Axe. Now, go take care of these girls...
See a recent Axe Bullet commercial (with 8 more axe commercials inside):
Stats for Sexist Ads To Appeal to Men
Trending: Older & Buzzing
Research: 25,625 clicks in 419 w
Interest: > 3 minutes
Concept: Sexist Ads To Appeal To Men
Related: 59 examples / 45 photos
Segment: Males, 18-55
Comparison Set: 21 similar articles, including: cooperative card games, small batch beer packaging, and 38 convenient news apps.
Sexist Ads To Appeal to Men
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