Sexist Ads To Appeal to Men - Axe Cottage Ads (VIDEO)

Axe’s new commercial is the embodiment of any guy’s dreams. Which is understandably why it might be considered sexist, thanks to a portrayal of women as helpless and sad without a man.

The video shows a cottage with an assortment of hot and attractive girls in bikinis, all solemn and sad because… they need a man! The tag line of the video spot is “You’re Needed at the Axe Cottage”. The images are accompanied with a classical music score that culminates with a guy spraying Axe. Now, go take care of these girls…

See a recent Axe Bullet commercial (with 8 more axe commercials inside):

Naughty Superman Vision? - Axe ‘Bullet’ Lets You See Through Clothing (Ad) (VIDEO)

(TREND HUNTER) Axe has released a sexy and fun commercial for its new Axe Bullet product. Axe bullet is a miniature container that you can always have in your pocket for that special “opportunity”. The video follows a young guy that sees attractive girls who appear to lose their clothes as soon as they get close … [More]