Axe Undie Run Has Students Donating the Clothes Off of Their Backs

By: Ryan Hinkson - Published: Apr 29, 2010 • References: facebook & adweek.blogs
I can never say no to supporting a good cause, and most causes aren't as good as the Axe Undie Run challenge. In an effort to donate clothing to those in need, Axe is having students from ten college campuses take it all off and strip for charity.

What better way to show someone that you care, than by literally giving them the shirt right off of your back or skirt off of your hips? The premise of the Axe Undie Run is simple: the school that donates the most clothes wins. And depending of how hot those doing the donating are, we all win. Stats for Charitable Stripping Trending: Older & Warm
Research: 7,650 clicks in 317 w
Interest: > 3 minutes
Concept: Axe Undie Run
Related: 36 examples / 28 photos
Segment: Males, 12-35
Comparison Set: 13 similar articles, including: hot women washing naked men, chocolate sexy, and sexist ads to appeal to men.