Brands know that marketing lifestyle and not just fashion is the key to success, and the Mishka Summer 2010 Lookbook is a good example. These beautiful and youthful images are easily inspiring.

These laid-back summer looks are perfect for any galavanting teen. Plaid shirts and graphic tees, these clothes market to the group that treat these items as a uniform. The Mishka Summer 2010 Lookbook shows us fun in the sun and laid-back cool.

Implications - In order for affluent companies to maintain their popular status amongst competitors, it is imperative that they focus on the various ways in which individuals perceive their concepts and products. Businesses must always be wary of how they represent themselves and the type of lifestyles that are associated with their products.