Top 8 Axe/Lynx Ads + Lynx Effect (SUPER GALLERY)

Lynx, known also as Axe, has earned itself quite a reputation for creating controversial ads. For the most part, they’re debated for having some pretty naughty content. They’re always on the verge of crossing the line to the inappropriate, but thus-far, the brand has managed to keep them entertaining, attention-grabbing and most importantly, viral.

Their latest marketing endeavor is the launch of new website that allows you to mix your own Lynx fragrance.

“Created by BBH the site features the tagline, ‘It’s good to mix things up’ and it’s directly connected to a partnership Lynx has signed with MTV to give more visibility to the campaign and to the online competition that invites consumers to watch the Lynx ‘barman’ mixing the fragrances, and then submit their own videos,” Adverblog says.

Check it out at the Lynx Effect.

Here are some of the top Lynx/Axe ads we’ve featured on Trend Hunter:

Soap Police - Sexy Lynxx LASS Squad Ad (VIDEO)

Surely you’ve heard of the fashion police, a style-savvy gang who arrest people for committing fashion crimes, such as tucking their pants into their socks when banking. You imagine they would be sexy, but have you heard of the soap police? If not, you’ve been missing out, but Lynx (AKA Axe) is ha… [More]

World’s Dirtiest Film - Axe Ad (VIDEO)

Axe, a Unilever company, is well known worldwide for their funny, provocative commercials. Joining their ads for body spray and deodorant will be a new commercial for Axe Shower Gel, aimed at young men. The clip will feature a slew of post-secondary students who literally dive into piles of food, th… [More]

Wash Dirty Women - Sexy Lynx Marketing (VIDEO)

Lynx, or AXE, has become famous for their shocking commercials promoting their antiperspirants, body sprays, and body gels. As part of their marketing approach, the Lynx web site allows visitors to “wash” dirty women in their bikinis. You suds up your sponge and wipe the girls down, removing smeared… [More]

Chocolate Sexy - Axe Dark Temptation Ads Have Gone Guerrilla in the Streets (VIDEO)

A couple of months ago Axe released a funny ad for its Axe Dark Temptation. In the TV ad, once the guy sprays himself with Axe Dark Temptation he turns into a chocolate man that the girls just can not resist. They kiss, lick, bite and touch him everywhere he goes. Now, Axe has unleashed a unique c… [More]

An Ode to Axe - Thanksgiving Video Appreciates Intimate Encounters (VIDEO)

The viral video is an Ode to Axe, the company famous for their controversial advertisements, often infused with highly provocative content. The clip aired in time for Thanksgiving and shows boys and men from around the world celebrating all the women they had, uh, friendly encounters with (thanks to… [More]

Internet-Controlled ShowerCam - Axe Interactive Marketing (VIDEO)

This supposedly live webcam invites users to control the temperature of an ocean-side beach shower. After turning the dial up or down while it is being used by a beautiful babe, the user is rated on what type of person he is… in life and with the ladies. This is a neat example of online interactio… [More]

Fake Sexy - The Axe Towel

Sex in advertising is nothing new and Axe brand spray for men is at the forefront. Their latest advertising campaign features a man in a suggestively sexual towel.  Hopefully, I don’t have to spell it out for you. Just enjoy. I want one of these! [More]

Axe Upskirt Mousepad - Can Advertising Be Too Perverse?

Lowe Dubai developed the Axe Mmmousepad to endorse AxeFantasy. To use the mouse you must slip your hand underneath the skirt. They placed the mousepad across Internet cafes in the UAE to arouse the interests of young men there, and the plan goes so well that a huge fraction of these mouse pads were … [More]