Rihanna, Jay-Z and Bono Perform 'Stranded' at Hope for Haiti Now
The charity single is available now on iTunes and will benefit the Haiti earthquake relief efforts. Check out the video of the performance of 'Stranded' at Hope for Haiti Now above.
Implications - Celebrities who are able to show their charitable sides instantly appeal to consumers who are empathetic of those less fortunate. Similarly, businesses should constantly be striving to publicize their charitable efforts in order to appeal to consumers who have appreciate corporations contributions to society.