Last night's performance of 'Stranded' at Hope for Haiti Now by Jay-Z, Rihanna and Bono redefines the term "epic charitable anthem." These inimitable pop culture fixtures took over the telethon; you can see their performance above.

The charity single is available now on iTunes and will benefit the Haiti earthquake relief efforts. Check out the video of the performance of 'Stranded' at Hope for Haiti Now above.

Implications - Celebrities who are able to show their charitable sides instantly appeal to consumers who are empathetic of those less fortunate. Similarly, businesses should constantly be striving to publicize their charitable efforts in order to appeal to consumers who have appreciate corporations contributions to society.