Bored with tradition, foodies place heavier emphasis on novelty fare
Implications - Today’s consumers are willing to take more risks and one area they are doing this is in food choice. A burger can mean much more than the average beef or chicken sandwich, as restaurants serve up lion, camel, snake and even “unicorn” meat. This increased interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry.
Trend Themes
1. Novelty Cuisine - Increasing interest in bizarre or novelty cuisine creates opportunity for unexplored product diversity within the food and hospitality industry.
2. Colorful Food - The rise of colorful food in the offbeat meat industry creates opportunity for innovative product development with natural and edible food dyes.
3. Uncommon Meat - Sourcing unconventional meat, such as locusts, dinosaur, unicorn or lion meat, creates opportunity for creating rare, world-class burgers.
Industry Implications
1. Hospitality Industry - The hospitality industry should explore diversifying their food choices with novelty cuisine to attract adventurous consumers.
2. Food Industry - There is an opportunity for the food industry to innovate by offering products made with natural and edible food dyes, especially in the offbeat meat category.
3. Meat Industry - The meat industry should consider exploring the sourcing of unconventional meat to create rare, world-class burgers to cater to adventurous consumers.
