Flytrap Greeting Cards Take the Sap Out of the Holidays
Jessica Marcel — November 7, 2009 — Art & Design
References: shopflytrap & missmalaprop
It's early, but it's once again time to start preparing for the holidays. Flytrap greeting cards provide a pleasantly snarky alternative to the usual holiday messages. Now all those Scrooges out there can send a card with the appropriate sentiment.
Flytrap greeting cards give humorous takes on the holidays. The company also prints hilarious birthday notes and everyday commentary. They even make flippant notes to leave on the cars of bad drivers.
Implications - The nature of humor in today's society is different than it once was; consumers enjoy sarcasm and slightly inappropriate jokes or parodies. A company that utilizes this strategy comes off as much more genuine to its target audience, enhancing positive brand image and essentially appearing that much more trustworthy.
Flytrap greeting cards give humorous takes on the holidays. The company also prints hilarious birthday notes and everyday commentary. They even make flippant notes to leave on the cars of bad drivers.
Implications - The nature of humor in today's society is different than it once was; consumers enjoy sarcasm and slightly inappropriate jokes or parodies. A company that utilizes this strategy comes off as much more genuine to its target audience, enhancing positive brand image and essentially appearing that much more trustworthy.
Trend Themes
1. Snarky Greeting Cards - Creating greeting cards with sarcastic and humorous messages to cater to consumers who enjoy sarcasm and inappropriate jokes.
2. Humorous Birthday Notes - Developing birthday cards with funny and witty messages to add humor to birthday celebrations.
3. Flippant Car Notes - Producing cheeky notes to leave on the cars of bad drivers, offering a playful approach to addressing driving mistakes.
Industry Implications
1. Greeting Card Industry - The greeting card industry can incorporate humor and sarcasm into their products to attract consumers looking for unconventional cards with witty messages.
2. Gift and Stationery Stores - Gift and stationery stores can offer flytrap greeting cards to meet the demand for snarky and humorous alternatives to traditional holiday cards.
3. Online Retail - Online retailers can leverage the popularity of snarky greeting cards, humorous birthday notes, and flippant car notes to expand their product offerings and cater to niche markets.
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