Flytrap greeting cards give humorous takes on the holidays. The company also prints hilarious birthday notes and everyday commentary. They even make flippant notes to leave on the cars of bad drivers.
Implications - The nature of humor in today's society is different than it once was; consumers enjoy sarcasm and slightly inappropriate jokes or parodies. A company that utilizes this strategy comes off as much more genuine to its target audience, enhancing positive brand image and essentially appearing that much more trustworthy.