With the terrible economic downturn affecting us all, we've noticed increased marketing efforts aimed at saving money for everything from cars to computers and fast food. Hallmark is now introducing 99-cent cards boosted as inexpensive "feel-good" ways to help ease the anxiety of a troubled economy.
I wonder if Hallmark employees would receive these same cards if they were to lose their job?
Implications - Hallmark says that they would still like to remain "relevant" even though people are concerned with trying to save their money. The company explains that by creating cards that are 99 cents they hope to remind consumers that a lot of emotion is attached to sending and receiving cards.
Stats for Recession-Friendly Greeting Cards
Trending: Older & Chilly
Research: 2,734 clicks in 370 w
Interest: 4 minutes
Concept: Recession-Friendly Greeting Cards
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: same-sex wedding cards, cards that give to aids, and daily robots.
Recession-Friendly Greeting Cards
More Stats +/-
Cards That Give to AIDS
Same-Sex Wedding Cards
Video-Messaging Dating Platofrms
Affordable DIY VR Headsets