The New Diesel 'Be Stupid' Ads Have Being Dafted Looking like Fun

By: Shelby Lee Walsh - Published: Jan 27, 2010 • References: diesel & theessentialist.blogspot
The new Diesel 'Be Stupid' print advertisements for Spring/Summer 2010 are quite clever. While basing a campaign off being stupid might not initially seem so smart, Diesel (like most of their cutting-edge ads) pulls it off with flying colors.

Depicting people in funny poses, the ads state slogans like "Smart sees what there is. Stupid sees what there could be," and "Smart plans. Stupid Improvises." These ads all promote having fun and not taking yourself to seriously.

The Diesel 'Be Stupid' ads are enough to make anybody want to be unsmart. Stats for Stupidvertising Trending: Older & Buzzing
Research: 20,714 clicks in 329 w
Interest: 4 minutes
Concept: Stupidvertising
Related: 90 examples / 69 photos
Segment: Females, 18-35
Comparison Set: 33 similar articles, including: stupid ad campaigns, playful panty ads, and disaster jeans fashion.