The Ctrl Autumn/Winter 2009/2010 lookbook takes a page from street style blogs that capture their models in the midst of their daily activities. Each image looks like something that would appear one one of those sartorial blogs, as it possess the same flippant, carefree attitude and informal styling.

Check out more images from the Ctrl Autumn/Winter 2009/2010 collection above, and keep clicking for more informal sartorial features.

Implications - The growing pattern of street-style clothing is a reflection of how businesses are looking back towards the everyday customer for inspiration. Consumer patterns are a great way for companies to find influence for products and designs, as these individuals can mix and match from various brands. In doing so, new concepts emerge that competing companies may overlook.