Vogue Paris proved that using an exceptional model teamed with an exceptional makeup artist and exceptional lighting expert, a person can represent six decades of beauty.
The editorial is by Inez van Lamsweerde and Vinoodh Matadin. Its model is Eniko Mihalik; she's styled by Carine Roitfeld and made up by Lisa Butler. I really hope there is no Photoshopping involved, because this is a fascinating experiment.
Implications - As the baby boomers continue to age, there has been a surge of age-focused products saturating the market. These boomer consumers seek specific products that will cater to their changing needs. Companies wishing to cater to this massive target market should focus their efforts on producing age-specific products.
Stats for Fake Aging
Trending: Older & Warm
Research: 43,843 clicks in 387 w
Interest: 4 minutes
Concept: Fake Aging
Related: 61 examples / 47 photos
Segment: Females, 18-55
Comparison Set: 22 similar articles, including: collage aging photography, photoshop time-lapse, and personal time lapse aging.
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