Vogue's 'From 10 to 60 Years' Uses Only Makeup, Lighting
The editorial is by Inez van Lamsweerde and Vinoodh Matadin. Its model is Eniko Mihalik; she's styled by Carine Roitfeld and made up by Lisa Butler. I really hope there is no Photoshopping involved, because this is a fascinating experiment.
Implications - As the baby boomers continue to age, there has been a surge of age-focused products saturating the market. These boomer consumers seek specific products that will cater to their changing needs. Companies wishing to cater to this massive target market should focus their efforts on producing age-specific products.