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Radical Rebranding

Pushing boundaries of reinvention to gain consumer attention

Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
Trend Themes
1. Extreme Rebranding - Brands are pushing the limits of rebranding to revitalize interest among customers and appeal to market segments previously out of reach.
2. Packaging Redesign - Companies are repackaging their products to make them more appealing to consumers and increase sales.
3. Controversial Logo Changes - Organizations are facing criticism for redesigning their logos and must consider the opinions of designers and consumers before launching a new design.
Industry Implications
1. Marketing - Marketing professionals can use extreme rebranding to promote new products and revitalize interest in existing ones.
2. Packaging - Professionals in the packaging industry can work with companies to redesign product packaging to attract customers and boost sales.
3. Design - Graphic and logo designers can help organizations create distinctive and effective branding that appeals to consumers and stands out in the market.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 60 Examples:
922,753 Total Clicks
Date Range:
Jan 10 — Oct 10
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Controversial Logo Redesigns
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
The new Gap logo is taking the Internet by storm. After having the same branding over 20 years, Gap decided to introduce a fresher look. Almost immediately after debuting the new Gap logo, Gap was bombarded… MORE
Redesigned Corporate Cafes
Redesigned Corporate Cafes
'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame
I am not going to hate on Starbucks too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was… MORE
Junk Food Vegetables
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food. Crispin Porter + Bogusky, a high-profile ad agency… MORE
Reshaped Classic Games
Reshaped Classic Games
The Newly Redesigned Monopoly Revolution
The new Monopoly Revolution features a modern circular playing surface perfect for travel. Compact and sleek, Monopoly Revolution is the first design in the game’s 75-year history to feature a completely… MORE
Controversial Commercial Rebranding
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
Kentucky Friend Chicken became KFC so we'd forget it was fried, and now the Corn Refineries Association will be calling high fructose corn syrup "corn sugar" to rid it of its bad rap. With growing public… MORE
Distinctive Logo Enhancements
Distinctive Logo Enhancements
Dodge Logo Redesign Separates Cars & Trucks, Emphasizes Performance
Chrysler has decided to split up the branding of its Dodge cars and trucks, and the images above reflect the respective Dodge logo redesign. The lead image features two red racing stripes placed at an… MORE
Fiery Superhero Rebranding
Fiery Superhero Rebranding
At Comic-Con 2010, Marvel Comics Announces the 'Red Hulk'
At the 2010 Comic-Con in San Diego, Marvel Comics revealed that the latest superhero to join the cast of their 'Avengers' monthly comic will be 'Red Hulk,' a chromatically-altered version of their popular… MORE

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Analyzing Leading Logos
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