Radical Rebranding

Pushing boundaries of reinvention to gain consumer attention
Implications - Recognizing that brand loyalty is decreasing among consumers today, many brands are attempting to refresh their packaging, product or brand image by pushing the limits of rebranding. Extreme reinvention can often be controversial or detrimental to business, but when done successfully, the brand stands to revitalize interest among its customers as well as appeal to market segments previously out of reach.
SCORE: 4.7
Warm Top 6 Examples: 46,784 Total Clicks Jan 10 - Oct 10
Popularity
Activity
Freshness
DEMOGRAPHICS
Controversial Logo Redesigns - The New Gap Logo Has Taken the Internet by Storm
SCORE: 6.5
V. Hot 13,712 Clicks Pub: Oct 9, 10
Controversial Logo Redesigns
The New Gap Logo Has Taken the Internet by Storm
The new Gap logo is taking the Internet by storm. After having the same branding over 20 years, Gap decided to introduce a fresher look. Almost immediately after debuting the new Gap logo, Gap was bombarded… [More]
Redesigned Corporate Cafes - 'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame
SCORE: 5.6
Warm 14,730 Clicks Pub: Jan 13, 10
Redesigned Corporate Cafes
'Coffee and Tea' is Starbucks' Latest Attempt at Not Looking Lame
I am not going to hate on Starbucks too much here, they have paid my bills for a few years, and still do. But we could all see trouble a brewing, and to face the problems head on, ‘Coffee and Tea’ was… [More]
Junk Food Vegetables - The Baby Carrots Campaign Aims to Help Kids Eat Healthier
SCORE: 4.7
Warm 6,749 Clicks Pub: Sep 1, 10
Junk Food Vegetables
The Baby Carrots Campaign Aims to Help Kids Eat Healthier
In an effort to make carrots as coveted as a bag of barbecue chips, the Baby Carrots Campaign will be repackaging baby carrots in the form of junk food. Crispin Porter + Bogusky, a high-profile ad agency… [More]
Reshaped Classic Games - The Newly Redesigned Monopoly Revolution
SCORE: 4.3
Warm 4,650 Clicks Pub: Feb 4, 10
Reshaped Classic Games
The Newly Redesigned Monopoly Revolution
The new Monopoly Revolution features a modern circular playing surface perfect for travel. Compact and sleek, Monopoly Revolution is the first design in the game’s 75-year history to feature a completely… [More]
Controversial Commercial Rebranding - Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
SCORE: 3.8
Warm 2,486 Clicks Pub: Sep 17, 10
Controversial Commercial Rebranding
Corn Syrup Gets a Clean Slate as "Corn Sugar" in this Ad
Kentucky Friend Chicken became KFC so we'd forget it was fried, and now the Corn Refineries Association will be calling high fructose corn syrup "corn sugar" to rid it of its bad rap. With growing public… [More]
Distinctive Logo Enhancements - Dodge Logo Redesign Separates Cars & Trucks, Emphasizes Performance
SCORE: 2.9
Mild 4,457 Clicks Pub: Jun 6, 10
Distinctive Logo Enhancements
Dodge Logo Redesign Separates Cars & Trucks, Emphasizes Performance
Chrysler has decided to split up the branding of its Dodge cars and trucks, and the images above reflect the respective Dodge logo redesign. The lead image features two red racing stripes placed at an… [More]