'Get a Career You'll Never Want to Leave' Outdoor Ad Campaign

By: Katie Cordrey - Published: Feb 15, 2010 • References: scaryideas & adsoftheworld
SAIT Polytechnic is appealing to the longevity of education with tri-panel ‘Get a Career You’ll Never Want to Leave’ billboard ad campaign. The outdoor displays show students’ faces in three stages of aging. The aging billboards theme is repeated with online banner ads where the student’s face ages when the user clicks on the banner, or waits until the aging takes place on its own.

The aged images were created using a Facebook application, created by SAIT Polytechnic, called ‘The Seniorizer.’ Users can upload a photo and watch it grow old complete with crow’s feet for women and balding for men.

That ought to brighten everyone’s day. Stats for Aging Billboards Trending: Older & Average
Research: 14,858 clicks in 326 w
Interest: 4 minutes
Concept: Aging Billboards
Related: 60 examples / 46 photos
Segment: Neutral, 18-55+
Comparison Set: 22 similar articles, including: photoshop time-lapse, fake aging, and aging red carpet looks.