Next Besting (UPDATE)

Consumers bypass traditional brands for the next best alternative
Implications - In our current period of economic uncertainty, consumers are still buying things, but they are becoming more conscious of what they actually need and why. In all categories, they are in pursuit of the 'next best thing'. We coined this term 'Next Besting' in 2008, but we continue to see it play out in all categories, including fashion and technology where budget-friendly alternative products are breaking new ground.
SCORE: 6
V. Hot Top 6 Examples: 124,533 Total Clicks Mar 10 - Oct 10
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Funky Affordable Couture - The Simply Vera Spring Collection for Kohl's
SCORE: 6.2
Viral 21,320 Clicks Pub: Mar 20, 10
Funky Affordable Couture
The Simply Vera Spring 2010 Collection for Kohl's
If you're looking to add some designer names to your wardrobe but don't have the loot for pay for it, I suggest starting with the Simply Vera Spring 2010 collection. Vera Wang has designed this exclusive… [More]
Billowy Fashion Collaborations - The Tucker for Target Collection Hits Stores This Fall
SCORE: 6.7
V. Hot 14,372 Clicks Pub: Aug 13, 10
Billowy Fashion Collaborations
The Tucker for Target Collection Hits Stores This Fall
There yet another fashion collaboration hitting stores this fall and it's the awesome Tucker for Target Fall 2010 collection. This affordable line will feature designer Gaby Basora's signature billowy… [More]
Cheap-Chic Apparel - The H&M High Fashion Low Cost Line Keeps Money in Your Wallet
SCORE: 6.4
V. Hot 26,343 Clicks Pub: Sep 30, 10
Cheap-Chic Apparel
The H&M High Fashion Low Cost Line Keeps Money in Your Wallet
H&M has helped individuals embrace the concept of saving while spending with their H&M High Fashion Low Cost designs. Known for their chic fashionable designs at low costs, the label has once again slashed… [More]
Budget Designer Bags - The Prada Canvas Bags are Designer Bags for the Budget Conscious
SCORE: 5.2
V. Hot 18,323 Clicks Pub: Jun 7, 10
Budget Designer Bags
The Prada Canvas Bags are Designer Bags for the Budget Conscious
One design fashion house has taken the economy seriously with a line of Prada Canvas Bags that are for the budget conscious. The line features a series of stylish canvas beach bags with some pretty out-there… [More]
Affordable iBooks - 'The Novel Network' Provides a Pleasurable and Cheap Reading Experience
SCORE: 5.5
Hot 12,277 Clicks Pub: Oct 7, 10
Affordable iBooks
'The Novel Network' Provides a Pleasurable and Cheap Reading Experience
With the growing number of individuals reading off e-readers and iPads as opposed to hard copy novels, 'The Novel Network' is offering a more cost-efficient way to download ibooks. With a one-time payment… [More]
Slick Business Timepieces - The Casio Edifice Collection is Branded as a Less Expensive Rolex
SCORE: 6.1
Hot 31,898 Clicks Pub: Aug 7, 10
Slick Business Timepieces
The Casio Edifice Collection is Branded as a Less Expensive Rolex
The Casio Edifice collection is a line of six watches which are considered to match the Rolex in class, but with a more affordable price tag. Specifically targeting business men in their twenties and thirties,… [More]
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