Rockstar

Tom Hines Photographs for the Lake & Stars Ritualize Campaign

By: Armida Ascano - Published:   Updated: Jun 16 2011 • References: thelakeandstars & fashionising
The Lakes & Stars Ritualize campaign is a creepy couture collection of photographs depicting hot female models encountering "intimate rituals." Considering that Lakes & Stars is a lingerie designer, the semi-nudity in this campaign is less surprising.

The outlandishly imaginative Lakes & Stars Ritualize campaign manages to maintain a macabre feel while successfully displaying the pieces from the line. Check out the featured gallery for a peek.

Implications - Society has become overwhelmingly saturated with advertisements, causing consumers to become desensitized to them. However, advertisements that now catch the attention of potential consumers are those that contain shocking or taboo imagery, making them memorable. Companies can incorporate these elements into their marketing campaigns to appeal to a wider market.

Stats for Haute Occult Campaigns Trending: Older & Buzzing
Traction: 33,857 clicks in 207 w
Interest: 4 minutes
Concept: Lakes Stars Ritualize
Related: 107 examples / 82 photos
Segment: Females, 18-55
Comparison Set: 39 similar articles, including: hair-flipping photo shoots, sultry macho mantography, and nude chip shots.