Sports Ads Step Off The Field to Hit a Creative Home Run

By: Ryan Hinkson - Published: Apr 14, 2010 • References: waterinstinct &
Whether it's for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business.

From selling performance enhancing gear to attempting to expand a league's fan base, there is a current trend that does not involve the tried and tested route of paying star athletes for a endorsement. Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life.

Check out these examples of hybrid sportvertising. Stats for Hybrid Sportsvertising Trending: Older & Buzzing
Research: 31,551 clicks in 319 w
Interest: 4 minutes
Concept: Sports Advertising
Related: 55 examples / 42 photos
Segment: Neutral, 18-55
Comparison Set: 20 similar articles, including: optical illusion sportsvertising, no pants sports, and pregnant belly advertising.