Whether it's for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business.

From selling performance enhancing gear to attempting to expand a league's fan base, there is a current trend that does not involve the tried and tested route of paying star athletes for a endorsement. Sports advertising is moving toward creative ads that take the sport off the field and merge it with other facets of life.

Check out these examples of hybrid sportvertising.