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German photographer Achim Lippoth is known for his creative portfolio of kid photography. He is very talented in capturing the very essence of childhood, especially their emotions and actions. 

In this series called “Rage Attack,” Lippoth captures cute and adorable kids doing mischievous and rebellious things. They are seen taking their rage out on poor things like a doll, a television and fluffy white pillows. Caught, red handed!

Implications - North American consumers are fascinated by children as they associate them with personal legacy and the future. As such, products that feature children often garner a lot of consumer attention. Corporations looking to create effective advertising campaigns may consider utilizing children as models.