2,488 Views - Click for Gallery Nike’s new commercial, ‘Fate,’ plays more like a dramatic movie than a sports ad. Directed by the talented David Fincher, the spot follows the life journey of two pro football players from the time they were still in their mothers’ wombs to their collision in an NFL football game. Starting with their ultrasound scans, ‘Fate’ tells the story of how LaDainian Tomlinson and Troy Polamalu have become who they are today. It shows their hard work and dedication and the fulfillment of their destiny and fate. The commercial was done by Wieden + Kennedy (yup, the agency respnsible for the now-defunct homophobic Nike ‘That Ain’t Right’ campaign) with Emmanuel Lubezki as director of photography. Source: nike   Via: youtube

Stop Motion Post-it Commercials (VIDEO)

Nike Human Race 10K Sticky Notes

BBDO Argentina has rolled out this viral stop motion using Post-It Sticky Notes. This is the second commercial that Trend Hunter has featured using “Post it” papers to create stop motion, but the results…
[Related +/-]

Beijing Olympic Hero Ads (VIDEO)

China Boxer Zou Shiming for Nike

Chinese Olympic boxer Zou Shiming can pretty much be considered a celebrity in Beijing right about now. After his 11-2 win against his Venezuelan opponent, Eduard Bermudez Salas Wednesday, Shiming is making…
[Related +/-]

Homophobic Advertising (GALLERY)

Nike, That Ain't Right

Nike has plastered some pretty homophobic ads all over Harlem in anticipation of the July 26 debut of the Nike Hyperdunk shoes. Oh Nike, why’d you have to go and do this? The print ad causing the most…

Insects As Brand Boosters (VIDEO)

Nikelab Promotes With Spiders

Nike is introducing new super light shoes that utilize the innovative Flywire technology. I am not exactly sure what's going on in this spanking new ad for their Nikelab division, but I think it has to…

First Person Advertising (VIDEO)

Guy Richie's Nike Ad Takes It To The Next Level

Famous director Guy Ritchie brings his unique style to the latest film advertisement for Nike, starring Wenger, Fabregas, Gallas, Ronaldo and Rooney. The minute long film entitled, Take It To The Next…

---

---