The Levi's 'Little Monsters' Campaign Shows Insect Children

By: Armida Ascano - Published: Oct 1, 2010 • References: us.levi & adsoftheworld
The Levi's 'Little Monsters' is a full print campaign promoting Levi's brand of kid's wear. The campaign shows children using a mirror to make themselves look like insect/human mutants.

With the tagline, "For little monsters with big imaginations," the Levi's 'Little Monsters' campaign is a complete home run. The images are eye-catching and very well laid out, with copy that suits the concept to a T.

All else aside, the campaign is also great fun to look at and absolutely adorable. Stats for Mutated Monster Marketing Trending: Older & Mild
Research: 3,149 clicks in 294 w
Interest: 4 minutes
Concept: Levi S Little Monsters
Related: 95 examples / 73 photos
Segment: Females, 12-55
Comparison Set: 35 similar articles, including: rebellious kidtography, creepy macabre kidtography, and fierce child portraits.