The Levi's 'Little Monsters' is a full print campaign promoting Levi's brand of kid's wear. The campaign shows children using a mirror to make themselves look like insect/human mutants.
With the tagline, "For little monsters with big imaginations," the Levi's 'Little Monsters' campaign is a complete home run. The images are eye-catching and very well laid out, with copy that suits the concept to a T.
All else aside, the campaign is also great fun to look at and absolutely adorable.
Stats for Mutated Monster Marketing
Trending: Older & Mild
Research: 3,149 clicks in 294 w
Interest: 4 minutes
Concept: Levi S Little Monsters
Related: 95 examples / 73 photos
Segment: Females, 12-55
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