Spectator Gaming

Apps that enable broadcasting of user screens illuminate community gaming

Implications - Platforms and applications that allow users to broadcast their video game play are becoming a viable alternative to traditional advertising and the next level of community gaming. Sometimes bundled with live chat capabilities, this unique feature allows for the re-positioning of gamers as entertainers, which in turn speaks to the progression to "prosumers," consumers who actively produce content in addition to interacting with it.
SCORE: 4.8
Mild Top 4 Examples: 3,071 Total Clicks Nov 14 - Sep 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: TechMobileComputers
Social Livestream Apps - Mirrativ is a New Streaming App That Combines Twitch and Periscope
SCORE: 4.9
Warm 542 Clicks Pub: Sep 1, 15
Social Livestream Apps
Mirrativ is a New Streaming App That Combines Twitch and Periscope
Mirrativ is a recently launched livestreaming app that combines the functions of the already popular Twitch and Periscope apps. Mirrativ, the word itself a portmanteau of “mirror” and &#... [More]
Livestream Game Campaigns - Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
SCORE: 5.6
Mild 1,456 Clicks Pub: Apr 14, 15
Livestream Game Campaigns
Twitch's Old Spice Nature Adventure Gives Viewers Control Over a Human
The Old Spice Nature Adventure is in line with the brand’s previous campaigns. Partly ridiculous and entirely entertaining, it is inspired by last year’s Internet phenomenon “Twitch... [More]
Gamer Streaming Services - The Twitch TV Turbo Subscription is Ad-Free and Customizable
SCORE: 4.9
Mild 870 Clicks Pub: Nov 28, 14
Gamer Streaming Services
The Twitch TV Turbo Subscription is Ad-Free and Customizable
For those unfamiliar with Twitch TV, it is the world’s leading video platform and community for gamers. As one of the biggest markets out there, it is only natural that such a online space... [More]
Video Game Streaming Platforms - Google Launched the 'YouTube Gaming' Site for Streaming Video Games
SCORE: 3
Untested 203 Clicks Pub: Aug 28, 15
Video Game Streaming Platforms
Google Launched the 'YouTube Gaming' Site for Streaming Video Games
In launching ‘YouTube Gaming’, Google asks customers to “Join in and level up.”  YouTube gaming now joins Amazon-owned Twitch, as the two sites compete in the video game... [More]