Influencer Entrepreneurship

Influencers expand their reach by creating platforms of their own

Implications - A social influencer is widely recognized as someone who has achieved fame by sharing original content on established social networks. As these self-created online personalities continue to expand their range, they are going above and beyond simply partnering with brands. In fact, they are going as far as developing or investing in social platforms of their own, encouraging others to create and share their own content in the process. Projects backed by social influencers will have both authenticity and legitimacy, giving them a higher chance of breaking through the noise.
SCORE: 4.9
Mild Top 4 Examples: 3,799 Total Clicks Mar 15 - Aug 15
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Consumer Insight Topics: TechMobileSocial Media
YouTuber Lifestyle Networks - Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
SCORE: 5.9
Warm 2,058 Clicks Pub: Mar 31, 15
YouTuber Lifestyle Networks
Beauty Guru Michelle Phan Launches ICON Network with Endemol Beyond
Michelle Phan is a YouTube celebrity who has carved her path from being a beauty guru to launching her own beauty line, starting a record label and now creating the ICON Network. An online lifestyle... [More]
Video Storytelling Apps - Mobile App Storie Lets You Film and Publish Video Clips of Your Day
SCORE: 5.5
Mild 647 Clicks Pub: Jul 20, 15
Video Storytelling Apps
Mobile App Storie Lets You Film and Publish Video Clips of Your Day
This video storytelling app is another mobile application backed by an adventurous YouTuber. Co-founder Louis Cole is one of the minds behind the Storie app—which is developed to help people... [More]
Interactive Beauty Blogger Apps - This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
SCORE: 4.6
Mild 865 Clicks Pub: Jul 16, 15
Interactive Beauty Blogger Apps
This New Mobile Beauty App Helps Fans Connect to Blogger Jenn Im
Popular YouTube blogger Jenn Im has partnered with ‘Victorious’ to create a new mobile beauty app. Known for her popular beauty tutorials on ‘ClothesEncounters,’ Im has... [More]
Honest Video Apps - The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
SCORE: 3.2
Mild 229 Clicks Pub: Jul 20, 15
Honest Video Apps
The Beme App by Casey Neistat Allows You to Capture Authentic Video Content
Developed by YouTuber Casey Neistat, the Beme app functions on the premise that people need to stop experiencing life through their phones instead of their eyes. The social sharing app, although it... [More]