Category
Fashion
Seasonal Storytelling
Trend cluster
Category
Fashionable
QSR
Fast food brand extensions move beyond edibles into the apparel sector.
3.6
Trend score
What's Happening
What is the Fashionable QSR trend?
Fashionable QSR: Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
Trend themes
Themes within the Fashionable QSR trend
Three behaviours holding the trend together01
Co-Branding Ventures
The merging of style with food comes from broader attempts to intermingle typically separated industries, leading to new co-branding ventures that will entice consumers with an appealing sense of novelty.
02
Fast Food Branded Fashion
Fast food franchises and QSR establishments moving beyond edibles to incorporate clothing and merchandise creates opportunities for new fashion trends to emerge in the retail space.
03
Charitable Food Fashion
Collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes present disruption opportunities for more socially conscious fashion and retail businesses.
Industry implications
What the Fashionable QSR trend means for industry
Where the trend changes the playbookFor
Fast Food/QSR Industry
Fast food chains and QSR establishments entering the fashion and retail space represents a trend that is creating disruption opportunities within the industry itself.
For
Fashion Industry
The merging of fast food and fashion is creating disruption opportunities within the fashion and retail industry, particularly in terms of co-branded ventures and novelty merchandise.
For
Charitable Industry
The trend of collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes presents disruption opportunities within the charitable industry for more unique partnerships.
Workshop question
If you could expand your product offerings, what would you sell? What about if you collaborated with another brand?
Trend signals
Trend signals for Fashionable QSR
Trend score 3.6 out of 10, from popularity 40%, activity 60%, freshness 8%.
Popularity40%
Activity60%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Fashionable QSR trend
4 featured examples from Mar 25, 2015 to Nov 15, 2016CategoryFashion
Mexican Restaurant Clothing Retailers
The 'Taco Bell Taco Shop' Offers Merchandise from the QSR
Fast food chains looking to diversify revenue streams by entering the retail market.
CategoryLifestyle
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
The fast food industry is exploring new avenues to enhance brand loyalty and create additional revenue streams through merchandise sales.
CategoryFashion
Restaurant-Influenced Sneakers
The Supreme x White Castle x Vans Collection is Fast Food Fashion
Fast food chains can collaborate with fashion brands to create unique products that appeal to consumers interested in both food and fashion.
CategoryFashion
Charitable Fast Food Fashion
McDonald's Australia and Emma Mulholland Collaborate on a New Range
The fast food industry could explore collaborations with fashion designers to create limited edition clothing and merchandise lines as a new revenue stream and brand promotion str…
