Fashionable QSR

Fast food brand extensions move beyond edibles into the apparel sector

Implications - Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty.
SCORE: 5.3
Warm Top 4 Examples: 7,142 Total Clicks Jan 14 - Aug 15
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Consumer Insight Topics: FashionShoes
Designer Burger Apparel - The Three Buns Capsule Collection is a Co-Branding Success
SCORE: 5.2
Warm 1,356 Clicks Pub: Aug 24, 15
Designer Burger Apparel
The Three Buns Capsule Collection is a Co-Branding Success
Japanese streetwear brand NEIGHBORHOOD is releasing a limited edition line with a very interesting theme—a burger-inspired Three Buns Capsule Collection. Three Buns is an internationally... [More]
Fast Food Packaging Fashion - Olivia Mears' Taco Bell Wrapper Dress is Cute and Flirty
SCORE: 6.1
Warm 2,857 Clicks Pub: Jan 22, 14
Fast Food Packaging Fashion
Olivia Mears' Taco Bell Wrapper Dress is Cute and Flirty
The Taco Bell wrapper dress shows that with a little bit of creativity and a lot of patience (not to mention a big appetite), people could easily fashion their own clothes out of eco-friendly... [More]
Fast Food Fashion - McDonald's Releases a Big Mac Product Line for Die-Hard Fans
SCORE: 5.5
Warm 1,985 Clicks Pub: Mar 25, 15
Fast Food Fashion
McDonald's Releases a Big Mac Product Line for Die-Hard Fans
McDonald’s has created a Big Mac product line that will display a person’s love of the meal for all the world to see. Whether that is in the form of a rain jacket, wallpaper or even bed... [More]
Restaurant-Influenced Sneakers - The Supreme x White Castle x Vans Collection is Fast Food Fashion
SCORE: 3.3
Warm 944 Clicks Pub: Jun 4, 15
Restaurant-Influenced Sneakers
The Supreme x White Castle x Vans Collection is Fast Food Fashion
Fast food chain ‘White Castle’ has teamed up with sneaker manufactures Supreme and Vans for the The Supreme x White Castle x Vans collection. The three-piece collection was released... [More]