4,490 Craft Brewers Came Together to Celebrate American Craft Beer Week

By: Laura McQuarrie - May 19, 2016
References: craftbeer & adweek
In celebration of American Craft Beer Week this year, 4,490 craft brewers from across the United States came together to #MakeSmallBeerBig.

More than 100 craft brewers are using the same recipe for brewing and to further unify their participation in the stunt, the names of the 4,490 craft brewers are printed on the 12-oz can that's being used to carry the collaborative all-American beer. In total, people from all 50 states are represented on the silver can design for 'The Biggest Small Beer Ever.'

Sales of The Biggest Small Beer Ever is being promoted with YouTube commercials and other materials to spread the word about the mission to #MakeSmallBeerBig from American Craft Beer Week on May 16th to the 22nd.