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Female Athlete Video Games

The 2016 FIFA Video Game will Feature Female Soccer Stars

— July 22, 2015 — Lifestyle
For the first time, the 2016 FIFA video game box covers will feature two female soccer stars. The athletes who will appear on the front of the FIFA game are Alex Morgan and Christine Sinclair.

There are two versions of the 2016 FIFA video game being released. On the United States version there will be an image of Alex Morgan, who plays a Forward position with the U.S team. The Canadian version will feature the captain of host nation Canada, Christine Sinclair.

This groundbreaking accomplishment for females and female athletes is large step in the right direction for equality. With this powerful stance in athletic progression, the FIFA games will continue to feature both men and women. The Australian 2016 FIFA cover will feature Steph Catley; more covers will follow this video game format.
Trend Themes
1. Female Athlete Visibility in Video Games - The inclusion of prominent female soccer stars in the FIFA 2016 video game box covers is an opportunity for other video games to prioritize female athlete representation in their games.
2. Gender Diversity in Video Games - The release of 2016 FIFA video game with both male and female player options can inspire other game developers to feature a balanced representation of genders in their sports-based video games.
3. Increasing Female Participation in Sports - The FIFA video game series can pave the way for more girls and women to engage in sports by showcasing female athletes in a positive light.
Industry Implications
1. Video Gaming Industry - The video gaming industry has the potential to disrupt the traditional sports and entertainment industry by creating more opportunities for female athletes to be represented in sports-based video games.
2. Sports Industry - The sports industry has the opportunity to use sports-based video games as a tool to promote gender diversity in athletics and encourage more girls and women to participate in sports.
3. Marketing Industry - Brands can partner with developers of sports-based video games to promote and celebrate female athletes, creating a positive impact on society and promoting gender equality.
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