Stylized Supply

Kids search for back to school supplies that boast style as well as function

Implications - In today's modern climate, school supplies no longer have an exclusively utilitarian function; instead, children going back to school consider their supplies a way of communicating their personal style. Just as they are important to adults, aesthetics and personalization have become an important factor for younger consumers, which is especially significant considering school supplies mark some of the first purchasing decisions kids make on their own.
SCORE: 4.7
Warm Top 5 Examples: 7,390 Total Clicks Aug 15 - Aug 15
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Consumer Insight Topics: ToysYouthLife-Stages
Student-Designed Backpacks - Staples' Student Backpack Features a Detachable Bottom Compartment
SCORE: 7.4
V. Hot 4,701 Clicks Pub: Aug 22, 15
Student-Designed Backpacks
Staples' Student Backpack Features a Detachable Bottom Compartment
Staples’ Back2Back student backpack was designed with the extra busy student in mind. The backpack comes from the brand’s ‘Designed by Students’ collection, which features a... [More]
Bendable Eraser Accessories - Yoobi's Pretzel Eraser Packs are Vibrant and Latex-Free
SCORE: 5
Warm 978 Clicks Pub: Aug 20, 15
Bendable Eraser Accessories
Yoobi's Pretzel Eraser Packs are Vibrant and Latex-Free
Yoobi’s bendable eraser packs each feature four vibrant pieces that are folded to resemble classic pretzel snacks. The modern stationary accessories are not only fun—featuring pink,... [More]
All-In-One School Folders - Staples' Student Folder Includes a Pencil Sharpener, Note Pads and More
SCORE: 3.8
Warm 1,141 Clicks Pub: Aug 21, 15
All-In-One School Folders
Staples' Student Folder Includes a Pencil Sharpener, Note Pads and More
Having pockets and dividers in a binder used to be the mark of a super organized student, but this school folder from Staples helps star students go the extra mile. The Super Folder comes from... [More]
Personalized Name Stickers - These Colorful ID Tags Helps Children Keep Track of Their Belongings
SCORE: 3.7
Warm 362 Clicks Pub: Aug 21, 15
Personalized Name Stickers
These Colorful ID Tags Helps Children Keep Track of Their Belongings
The Mabel’s Labels ‘Back-to-School Combo’ includes a set of miniature name stickers that make it easier for children to keep track of their belongings. With so much to keep track of,... [More]
Sketchpad Calculators - Perpetual Kid's DIY Calculator Supports Arts and Mathematics
SCORE: 3.5
Untested 208 Clicks Pub: Aug 20, 15
Sketchpad Calculators
Perpetual Kid's DIY Calculator Supports Arts and Mathematics
Kids are often forced to choose between being practical or creative as they age, but the DIY Calculator from Perpetual Kid supports both endeavors. The fun calculator begins as a blank sheet that... [More]