Selfie Wellness

Brands elevate modern photography as a means to foster good health

Implications - While selfies may often be associated with narcissism, brands and organizations are turning this assumption on its head with wellness projects dedicated to the modern form of photography. Embracing youthful phenomenons helps companies strike a chord with young audiences by speaking to them in a language they understand.
SCORE: 4.9
Mild Top 4 Examples: 4,144 Total Clicks Mar 14 - Aug 15
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DEMOGRAPHICS
Food-Donating Selfie Campaigns - The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
SCORE: 5.4
Warm 383 Clicks Pub: Aug 21, 15
Food-Donating Selfie Campaigns
The #DrinkGoodDoGood Will Donate 500,000 Pound of Fresh Produce
Naked Juice launched a food-donating social media campaign titled #DrinkGoodDoGood. This campaign encourages social media users to take selfies with fruits and vegetables, tag a friend and include... [More]
Sweaty Selfie Contests - MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
SCORE: 5
Mild 2,776 Clicks Pub: Mar 23, 14
Sweaty Selfie Contests
MapMyFitness Wants You to Prove You Can Sweat by Posting a Workout Selfie
Selfies have taken social media by storm—now, workout selfies are taking over the gyms. MapMyFitness wants you to snap a selfie during your next workout for its #MapMySelfie photo contest.... [More]
Dental Hygiene Selfie Campaigns - This Campaign Encourages Users to Promote Good Dental Health
SCORE: 4.1
Mild 860 Clicks Pub: Aug 21, 15
Dental Hygiene Selfie Campaigns
This Campaign Encourages Users to Promote Good Dental Health
The Michigan Dental Association launched a new online campaign that encourages users to promote good dental health on social media. While not everyone is a fan of going to the dentist, these visits... [More]
Farmer Mental Health Campaigns - This Project Uses Selfies to Fight the Stigma of Mental Illness
SCORE: 4.2
Mild 125 Clicks Pub: Aug 21, 15
Farmer Mental Health Campaigns
This Project Uses Selfies to Fight the Stigma of Mental Illness
Inspired by the ‘Ice Bucket Challenge,’ several farmers launched a social media campaign to fight the stigma of mental illness. In the agricultural industry, suicide and mental illness is... [More]