Digitized Protection

Umbrellas are given modern makeovers in the interest of tech-savvy consumers

Implications - Consumers are exhibiting a pull towards high-tech umbrellas that, in addition to serving basic functions, also boast modern features. The digitization of long-standing products reveals just how powerful electronics are in even the most unlikely sectors. This shift toward the high tech is representative of consumers' increasing expectations of everyday products.
SCORE: 6.3
Warm Top 4 Examples: 17,453 Total Clicks Jan 15 - Aug 15
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Consumer Insight Topics: TechArt & DesignDesignGadgets
Handy Texting Umbrellas - kt Design's Umbrella Doesn't Let the Rain Slow Down Messaging
SCORE: 7.4
V. Hot 2,083 Clicks Pub: Aug 19, 15
Handy Texting Umbrellas
kt Design's Umbrella Doesn't Let the Rain Slow Down Messaging
Inspired by a busy lifestyle that can be interrupted by poor weather conditions, this texting umbrella lets you keep up with everything on your smartphone. The ‘Phone-brella’ by kt... [More]
Protective Smartphone Umbrellas - RunaTown's Phone Brella is a Convenient Cell Phone Accessory
SCORE: 7.5
Hot 10,995 Clicks Pub: Aug 12, 15
Protective Smartphone Umbrellas
RunaTown's Phone Brella is a Convenient Cell Phone Accessory
The Phone Brella is an unusual cell phone accessory made for those with a serious texting addiction. While an umbrella is made to protect users from precipitation, the Phone Brella is made to... [More]
Internet-Connected Umbrellas - This High-Tech Umbrella Contains a Multitude of Advanced Features
SCORE: 6.9
Warm 2,905 Clicks Pub: Jul 14, 15
Internet-Connected Umbrellas
This High-Tech Umbrella Contains a Multitude of Advanced Features
Taipei-based company HAZ Digital developed a high-tech umbrella that connects to your smartphone via Bluetooth. Dubbed “the world’s first fully automatic smart umbrella,” this... [More]
Smartphone-Connected Umbrellas - The Kisha Smart Umbrella Can Make Weather Predictions
SCORE: 2.8
Mild 1,470 Clicks Pub: Jan 16, 15
Smartphone-Connected Umbrellas
The Kisha Smart Umbrella Can Make Weather Predictions
The Kisha is a smart umbrella that connects to your phone via Bluetooth, allowing it to show off a whole bunch of smart features. This smart umbrella comes with a companion app that does a whole... [More]