Humorizing Parenthood

Modern media's portrayal of parenting places emphasis on satirical elements

Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
SCORE: 6.7
This Year and Warm Top 5 Examples: 18,035 Total Clicks Jan 15 - Jul 16
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Playful Pregnancy Pictures - This Mom Created Webcomics of Everyday Life for Pregnant Women
SCORE: 7.9
Viral 4,628 Clicks Pub: Nov 12, 15
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
Line Severinsen, an expecting mother created these pregnancy pictures that documented what everyday life was like for a typical mom-to-be. These illustrations playfully capture the struggles and... [More]
Hilarious Parenthood Instagrams - 'Asshole Parents' is a Safe Place to Share Universal Experiences
SCORE: 7.5
V. Hot 12,165 Clicks Pub: May 16, 15
Hilarious Parenthood Instagrams
'Asshole Parents' is a Safe Place to Share Universal Experiences
####### Parents might seem like a harsh title at first, but it’s immediately clear that the Instagram account is poking fun at the idea behind such a term. After all, the trials and... [More]
Outrageous Baby-Making Ads - This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
SCORE: 6
Warm 395 Clicks Pub: Nov 5, 15
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
This hilarious commercial from travel company Spies Travel Denmark is one of the videos part of the ‘Do it for Mom’ campaign. The premise of the campaign is to increase the country’... [More]
Comical Parenting Ads - Similac's Commercial Reveals the Realities of Competitive Parenting
SCORE: 3.9
Untested 685 Clicks Pub: Jan 29, 15
Comical Parenting Ads
Similac's Commercial Reveals the Realities of Competitive Parenting
This hilarious Similac commercial is being touted as one of the most “honest” parenting ads out there. Rather than taking an approach that’s simple and heartwarming from the start,... [More]
Millennial Parenting Shows - 'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
SCORE: 4.3
This Year and Untested 162 Clicks Pub: Jul 12, 16
Millennial Parenting Shows
'Millennial Moms' Offers Tips on How to Overcome Parenting Challenges
‘Millennial Moms’ is the title of a YouTube series that shares new videos every Monday to Saturday in order to make life a little easier for new parents. The YouTube channel includes... [More]
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