Humorizing Parenthood

Modern media's portrayal of parenting places emphasis on satirical elements

Implications - In contrast to the serious portrayal of parenthood that is often tied to child rearing, modern media is approaching the subject with a lighthearted feel. Adopting a satirical tone helps brands establish bonds with today's consumer, who frequently opts for authenticity above the sugar coating of difficult scenarios. Applying a truthful approach in all industries will gain this audience's respect.
SCORE: 5.9
Warm Top 6 Examples: 21,421 Total Clicks Apr 14 - Nov 15
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Consumer Insight Topics: Pop CultureInternetHumor
Playful Pregnancy Pictures - This Mom Created Webcomics of Everyday Life for Pregnant Women
SCORE: 8.1
Viral 4,528 Clicks Pub: Nov 12, 15
Playful Pregnancy Pictures
This Mom Created Webcomics of Everyday Life for Pregnant Women
Line Severinsen, an expecting mother created these pregnancy pictures that documented what everyday life was like for a typical mom-to-be. These illustrations playfully capture the struggles and... [More]
Hilarious Parenthood Instagrams - 'Asshole Parents' is a Safe Place to Share Universal Experiences
SCORE: 7.6
V. Hot 12,148 Clicks Pub: May 16, 15
Hilarious Parenthood Instagrams
'Asshole Parents' is a Safe Place to Share Universal Experiences
####### Parents might seem like a harsh title at first, but it’s immediately clear that the Instagram account is poking fun at the idea behind such a term. After all, the trials and... [More]
Outrageous Baby-Making Ads - This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
SCORE: 6.2
Warm 388 Clicks Pub: Nov 5, 15
Outrageous Baby-Making Ads
This 'Do It for Mom' Ad Asks Danes to Reward Grandmothers with Babies
This hilarious commercial from travel company Spies Travel Denmark is one of the videos part of the ‘Do it for Mom’ campaign. The premise of the campaign is to increase the country’... [More]
Parenting Post-It Notes - These Funny Post-It Notes Provide Helpful Tips
SCORE: 3.2
Mild 1,919 Clicks Pub: Apr 12, 14
Parenting Post-It Notes
These Funny Post-It Notes Provide Helpful Tips
Using a series of funny post-it notes to describe the arduous life of parenting and to provide helpful tips, work-at-home dad Chris Illuminati’s series of witty postings are blowing up. ... [More]
Sarcastic Mom Blogs - 'It's Like They Know Us' Pairs Corny Campaigns with Witty Comments
SCORE: 3.9
Mild 1,536 Clicks Pub: Oct 27, 14
Sarcastic Mom Blogs
'It's Like They Know Us' Pairs Corny Campaigns with Witty Comments
Most women can relate to ‘It’s Like They Know Us,’ a sarcastic mom blog that pokes witty fun at the corny campaigns surrounding everything involved in motherhood. From brushing a... [More]
Hilarious Mom-Interpreted Slang - This Mom Bravely Tried to Decipher Internet Slang Terms
SCORE: 3.1
Mild 902 Clicks Pub: Jul 3, 14
Hilarious Mom-Interpreted Slang
This Mom Bravely Tried to Decipher Internet Slang Terms
BuzzFeed writer Lauren Yapalater tested her mom’s knowledge on popular Internet slang terms. The result? Let’s just say that this series is proof that you should never underestimate the... [More]