Category
Lifestyle
Gentle Diagnostics
Trend cluster
Category
Typographic
Provisions
Bread and baked goods are marketed in font-focused packaging.
4.5
Trend score
What's Happening
What is the Typographic Provisions trend?
Typographic Provisions: Elegant typographic packaging for bread and baked goods add a touch of familiarity to what is seen as an increasingly challenging product to market. Infusing the product with a sense of confectionery whimsy and authenticity, text-focused packaging turns to various typographic styles to position the product as worthy of even the discerning consumer's consideration.
Trend themes
Themes within the Typographic Provisions trend
Three behaviours holding the trend together01
Typographic Packaging
Using typography to create elegant and whimsical packaging for food products.
02
Handmade Packaging
Handwritten and personalized packaging that adds a personal touch to baked goods and increases engagement with consumers.
03
Newspaper Packaging
Using newspaper as a sustainable and visually appealing alternative to traditional packaging for food products.
Industry implications
What the Typographic Provisions trend means for industry
Where the trend changes the playbookFor
Food Packaging Industry
Innovative packaging designs and materials can differentiate a food product from competitors and improve customer engagement.
For
Artisanal Food Industry
Handmade and personalized packaging can reinforce the authenticity and artisanal nature of food products.
For
Sustainable Packaging Industry
Newspaper and other sustainable packaging materials can reduce waste and have a positive impact on the environment.
Workshop question
Simple, yet graphic branding can make a product feel more luxe to the consumer. How might this translate for your brand?
Trend signals
Trend signals for Typographic Provisions
Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%.
Popularity58%
Activity70%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Typographic Provisions trend
5 featured examples from Oct 30, 2013 to Aug 25, 2015CategoryMarketing
Monogrammed Bakery Branding
Kromka Polish Bakery's Brand Identity Highlights Vivid Typography
Opportunity for bakeries and other food businesses to differentiate themselves by embracing monogrammed branding.
CategoryEco
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
The bakery industry can embrace the handwritten packaging trend to enhance the artisanal feel of their products and stimulate customer interaction.
CategoryMarketing
Doodled Deli Branding
Mostowski Delikatesy's Brand Identity Boasts Playful Grocery Illustrations
Bakeries can utilize playful grocery illustrations in their branding to create a unique and engaging image for their products and promotional materials.
CategoryLifestyle
Seed-Speckled Packaging
Lupains Bread Branding Lightheartedly Celebrates the Cereal Ingredients
Opportunity for disruptive innovation: Explore innovative materials and designs to create visually appealing and functional packaging solutions for the food industry.
CategoryMarketing
Newspaper Bread Packaging
L'Amande French Bakery's Newspaper Packaging is Graphic and Sustainable
Innovative packaging solutions for the food industry.
