Influencer Expertise

Social media influencers are consulted for their cultural know-how

Implications - Recognized for their influence, bloggers and social media personalities have become a staple in many brands' campaign and marketing efforts. Taking things one step further, many brands have begun consulting and working with these influencers on actual products. By applying influencers' cultural and generational knowledge, brands are able to create more authentic goods that resonate with younger consumers.
SCORE: 6.5
Warm Top 6 Examples: 8,566 Total Clicks Aug 15 - Oct 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Sultry Shoe Campaigns - Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
SCORE: 7.3
V. Hot 3,055 Clicks Pub: Aug 20, 15
Sultry Shoe Campaigns
Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes
This year’s Fall campaign for the newest collection of Sam Edelman shoes stars a face that will be familiar to avid blog readers. The brand is certainly familiar with models, edgy style and... [More]
Easygoing Blogger Collections - The Cupcakes and Cashmere Line is Exclusive to Nordstrom
SCORE: 7
Hot 1,978 Clicks Pub: Aug 20, 15
Easygoing Blogger Collections
The Cupcakes and Cashmere Line is Exclusive to Nordstrom
The recently launched Cupcakes and Cashmere collection for Nordstrom is a carefully curated line of laid-back wardrobe staples. Designed by Cupcake and Cashmere’s Emily Schuman, the line is a... [More]
Gardening Blogger Projects - Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
SCORE: 7.2
Hot 1,580 Clicks Pub: Oct 15, 15
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
In order to help others who have a black thumb when it comes to gardening, Joy Cho of the Oh Joy! blog teamed up with Miracle-Gro for a series of inspiring DIY garden projects. In collaboration with... [More]
Designer Yogurt Pots - Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
SCORE: 6.3
Warm 922 Clicks Pub: Aug 20, 15
Designer Yogurt Pots
Mullerlight Sourced Julien Macdonald for Blogger-Designed Yogurt Packaging
Designers are often hand-picked to curate stylish events and create unique packaging designs for the food and beverage industry, but brands in search of a more authentic voice are securing blogger... [More]
Latina Blogger Clothing Collaborations - This Blogger Teamed Up with 'Aéropostale' for a New Line
SCORE: 6.4
Warm 870 Clicks Pub: Oct 30, 15
Latina Blogger Clothing Collaborations
This Blogger Teamed Up with 'AĆ©ropostale' for a New Line
Bethany Mota is a Latina blogger who rose to fame for her YouTube shopping haul videos, make-up tutorials and decorating ideas. For young Hispanic consumers, YouTube is one of the most popular... [More]
Quirky Blogger Collaborations - Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
SCORE: 4.3
Untested 161 Clicks Pub: Aug 20, 15
Quirky Blogger Collaborations
Susie Bubble Teams Up with Monki to Fuse Fun Aesthetics
Monki is a fashion line that’s known for being spirited and quirky, so a blogger collaboration with Susie Bubble was a fitting one. Since H&M is the parent brand of Monki, this is the... [More]