Proactive Influencer

Social influencers resonate with consumers through themes of self-improvement

Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
SCORE: 4.2
Mild Top 3 Examples: 1,942 Total Clicks Mar 15 - Aug 15
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Consumer Insight Topics: MarketingBranding
Liberating Female Publications - Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
SCORE: 4.1
Mild 673 Clicks Pub: Aug 3, 15
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
Calling someone a “hot mess” rarely comes across as a compliment, but Ashley Tisdale’s new lifestyle platform for women, ‘The Haute Mess,’ aims to inform women that it’s... [More]
Body Positive Food Blogs - Fat Girl Food Squad is a Blog Community United by Food and Feminism
SCORE: 4.8
Mild 909 Clicks Pub: May 5, 15
Body Positive Food Blogs
Fat Girl Food Squad is a Blog Community United by Food and Feminism
The the Fat Girl Food Squad is a community self-described as being united by the intersection of food, fat and feminism. Founded in Toronto, the Fat Girl Food Squad champions body positivity and is... [More]
Self-Empowering Retrospective Ads - YouTube's Dear Me Campaign Gives Advice to Your Younger Self
SCORE: 2.9
Untested 360 Clicks Pub: Mar 10, 15
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
Growing up can be a gruelling process especially when you’re still figuring out who you are. YouTube’s top influencers have all been there and share their experiences in the video... [More]
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