Proactive Influencer

Social influencers resonate with consumers through themes of self-improvement

Implications - Many bloggers, vloggers and social influencers have achieved recognition by tackling themes of self-improvement in their content, a subject that remains important even as they expand their scope. The brands and media outlets that are partnering with these creators understand the need for safe spaces to facilitate the exchange of advice, ideas and tips. The theme of personal betterment further reinforces the idea that young people favor more approachable role models.
SCORE: 5
Mild Top 6 Examples: 9,852 Total Clicks Sep 14 - Aug 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBranding
Anti-Bullying Art Projects - Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
SCORE: 6.3
Warm 3,599 Clicks Pub: Sep 22, 14
Anti-Bullying Art Projects
Lindsay Bottos' Tumblr Blog Calls Out Instances of Cyberbullying Online
Unfortunately putting yourself out there on the Internet often leads to cyberbullying online, as 21-year-old student Lindsay Bottos of the Maryland Institute College Of Art has proved. Bottos runs a... [More]
Female Community Platforms - Vice's 'Broadly' Platform Celebrates Female Culture News
SCORE: 4.9
Warm 736 Clicks Pub: Jul 2, 15
Female Community Platforms
Vice's 'Broadly' Platform Celebrates Female Culture News
Vice will soon be launching Broadly, a new channel that will appeal to a young female Millennial demographic with anything and everything to do with female culture, including politics, sex and... [More]
Adventurous Lifestyle Blogs - We Need To Live More by Ella Grace Denton is a Fast-Growing Community
SCORE: 4.9
Mild 3,690 Clicks Pub: Nov 18, 14
Adventurous Lifestyle Blogs
We Need To Live More by Ella Grace Denton is a Fast-Growing Community
Ella Grace Denton is a new kind of lifestyle blogger, committed not just to posting outfit of the day pictures, but to building community and living an adventurous life. After launching her blog We... [More]
Liberating Female Publications - Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
SCORE: 4.3
Mild 666 Clicks Pub: Aug 3, 15
Liberating Female Publications
Ashley Tisdale's 'The Haute Mess' is an Inspirational Platform
Calling someone a “hot mess” rarely comes across as a compliment, but Ashley Tisdale’s new lifestyle platform for women, ‘The Haute Mess,’ aims to inform women that it’s... [More]
Body Positive Food Blogs - Fat Girl Food Squad is a Blog Community United by Food and Feminism
SCORE: 5
Mild 810 Clicks Pub: May 5, 15
Body Positive Food Blogs
Fat Girl Food Squad is a Blog Community United by Food and Feminism
The the Fat Girl Food Squad is a community self-described as being united by the intersection of food, fat and feminism. Founded in Toronto, the Fat Girl Food Squad champions body positivity and is... [More]
Self-Empowering Retrospective Ads - YouTube's Dear Me Campaign Gives Advice to Your Younger Self
SCORE: 3.1
Untested 351 Clicks Pub: Mar 10, 15
Self-Empowering Retrospective Ads
YouTube's Dear Me Campaign Gives Advice to Your Younger Self
Growing up can be a gruelling process especially when you’re still figuring out who you are. YouTube’s top influencers have all been there and share their experiences in the video... [More]