Opulent Zen

Elements of luxury are applied to the yoga sphere

Implications - Despite the commonly held belief that yoga is separated from materialism, upscale brands are infusing the zen-oriented sphere with high fashion elements. Incongruous pairings such as this hold mass market potential since Millennial shoppers are often drawn to the atypical in all consumer sectors.
SCORE: 8
This Quarter and Hot Top 4 Examples: 17,898 Total Clicks May 15 - Sep 16
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Consumer Insight Topics: WorldLifestyleHip HotelsTravelHealth
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SCORE: 7.5
Viral 8,725 Clicks Pub: May 13, 15
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SCORE: 7
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SCORE: 7.6
This Quarter and Warm 510 Clicks Pub: Sep 20, 16
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SCORE: 6.4
This Year and Warm 1,378 Clicks Pub: Aug 12, 16
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