Gamified Adulthood

Big and small decision making takes a page from Tinder

Implications - As Millennials reach adulthood and more important decisions need to be made, the question of how to capture the generation with a notoriously low attention span becomes more pressing. As a result, many organizations are implementing gamified, Tinder and Uber-style systems for purchasing, and for big decision making. This speaks to the Millennial desire to maintain personal brand, and for quick and easy tech transactions.
SCORE: 5.8
This Year and Mild Top 6 Examples: 7,313 Total Clicks May 14 - Apr 16
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DEMOGRAPHICS
Swiping Fashion Retail Apps - Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App
SCORE: 6.1
Warm 4,863 Clicks Pub: May 7, 14
Swiping Fashion Retail Apps
Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App
The simplistic swipe method behind the popular dating app Tinder is seeing applications in a variety of other arenas, like fashion price tracking. Kwoller, a new app that does just that, recently... [More]
Mental Relaxation Apps - The PAUSE App Uses Color to Emanate a Calming State of Mind
SCORE: 5.4
Mild 258 Clicks Pub: Oct 9, 15
Mental Relaxation Apps
The PAUSE App Uses Color to Emanate a Calming State of Mind
For those smartphone users looking for a simple, effective and quick way to wind down there is the PAUSE relaxation app that uses color to help create a state of calmness. The app features a... [More]
Drink Matchmaking Events - A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
SCORE: 5.6
This Year and Mild 560 Clicks Pub: Apr 13, 16
Drink Matchmaking Events
A World of Gin's 'Ginder' Event Matches Drinker with a Gin and Tonic
‘Ginder’ is the name of an upcoming event that will be hosted by A World of Gin in order to help drinkers discover the perfect gin and tonic. A World of Gin points out that there are... [More]
Car Shopping Quizzes - TMatch Narrows Down Choices When Purchasing a Vehicle
SCORE: 5.1
Mild 1,164 Clicks Pub: Feb 23, 15
Car Shopping Quizzes
TMatch Narrows Down Choices When Purchasing a Vehicle
Knowing that purchasing a vehicle for the first time can be totally overwhelming, the Ontario Toyota Dealers Association set up TMatch, an online matchmaking tool to suggest potential vehicles for... [More]
Swipe-Based Employment Apps - The Quickily App is Like Tinder For Job-Hunting and Hiring
SCORE: 4.8
This Year and Mild 284 Clicks Pub: Apr 12, 16
Swipe-Based Employment Apps
The Quickily App is Like Tinder For Job-Hunting and Hiring
Quickily is a wonderfully designed and engineered smartphone app, developed in the Canadian capital Ottawa, that makes use of a Tinder-inspired swipe-based interface to make it easier than ever for... [More]
Dating App Election Features - This App Has a Feature That Helps Users Figure Out Who to Vote For
SCORE: 4.5
This Year and Mild 184 Clicks Pub: Mar 24, 16
Dating App Election Features
This App Has a Feature That Helps Users Figure Out Who to Vote For
Popular matchmaking platform Tinder recently teamed up with Rock the Vote to help users figure out who to vote for in the upcoming presidential election. In past elections, younger voters have often... [More]