Virtual Wilderness

Virtual reality offers consumers a chance to experience nature

Implications - Consumers interested in nature and wildlife expeditions are turning to virtual reality. This technology not only offers an immersive experience for less cost and commitment than the real thing; it also educates users on the places they are "visiting."
Virtual tourism is increasingly becoming of interest to consumers, and when it comes to outdoor expeditions, it also has the added bonus of serving as a preparation tool in some cases.
SCORE: 5.3
Mild Top 4 Examples: 7,283 Total Clicks Jun 14 - Aug 15
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Consumer Insight Topics: TechLifestyle
Nature Walk Simulators - Merrell's Virtual Reality Experience Highlights the Beauty of Nature
SCORE: 6
Warm 5,400 Clicks Pub: Jan 22, 15
Nature Walk Simulators
Merrell's Virtual Reality Experience Highlights the Beauty of Nature
Outdoor gear company Merrell is one of the latest to show how a virtual reality experience can be created for the purposes of marketing. Ahead of this year’s Sundance Film Festival, the brand... [More]
VR Movie-Making Techniques - North Face's SXSW Virtual Reality Event Relies on Google Cardboad
SCORE: 4.7
Mild 840 Clicks Pub: Mar 13, 15
VR Movie-Making Techniques
North Face's SXSW Virtual Reality Event Relies on Google Cardboad
North Face is hosting a SXSW Virtual Reality event that revolves around an immersive experience of moviemaking techniques. All a visitor needs to do is visit the Google Fiber Space to check out 3-... [More]
Immersive Virtual Safaris - An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
SCORE: 5.1
Mild 907 Clicks Pub: Jun 2, 14
Immersive Virtual Safaris
An Online Experiential Travel Tool Gives Four Seasons Guests a Preview
An inside look at a luxurious virtual safari gives people an experiential travel opportunity before they officially book. Four Seasons Serengeti in Arusha, Tanzania offers an epic African Safari,... [More]
Virtual Field Trip Platforms - WildEyes Captures 360 Degree Videos of National Park Destinations
SCORE: 3.8
Untested 136 Clicks Pub: Aug 18, 15
Virtual Field Trip Platforms
WildEyes Captures 360 Degree Videos of National Park Destinations
WildEyes is a VR software that is designed to connect users to the great outdoors with virtual field trips. While nature-focused VR experiences are nothing new, this interactive project targets... [More]