Mobile devices are updated with increased security to ease consumer fears
Implications - Consumers' increasing concern about the security of their information has ushered in a new era of the smartphone. No longer content with relying on apps and programs for privacy, consumers are turning to devices with stronger security measures embedded within. As storing information digitally becomes the norm, consumers search for exceptional security execution from mobile manufacturers themselves.
Workshop Question - How can your brand create "unplugged" experiences for consumers that don't involve the offering of personal information on their end?
Trend Themes
1. Enhanced Mobile Security - Consumers' concern about the security of their information has increased demand for smartphones with stronger security measures embedded within.
2. Biometric Security Features - The rise of biometric security and iris and fingerprint scanning technology has created a new dimension in the smartphone industry.
3. Privacy-focused Smartphones - Secure smartphones featuring secure apps and encrypted messaging give consumers the ability to have secure devices that are private by design.
Industry Implications
1. Mobile Device Manufacturing - There is a growing opportunity for companies to manufacture smartphones with superior encryption and biometric security technology.
2. Cybersecurity - The demand for enhanced mobile security signifies a larger conversation around cybersecurity, as consumers prioritize their privacy in a digital age.
3. Personal Electronics Retail - There is a growing opportunity for retailers to market and sell mobile devices with advanced security features to privacy-conscious consumers.
