Targeted Gifting

Consumers opt for digital gifting to ensure receiver satisfaction

Implications - No longer content with taking a shot in the dark when it comes to gift-giving, consumers are relying on apps and websites that leverage social sharing and big data to find the perfect gift. These new-world gifting measures suggest that consumers are no longer leaving things up to chance, but using the digital sphere to make more targeted purchasing decisions and ensure greater satisfaction.
SCORE: 5.4
Mild Top 5 Examples: 8,962 Total Clicks Nov 13 - Aug 15
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Consumer Insight Topics: TechMobileBusinessRetail
Customizable Retail Gifts - Shapeways x Target's 3D-Printed Gifts Provide Personalization
SCORE: 6.4
Hot 5,130 Clicks Pub: Jan 26, 15
Customizable Retail Gifts
Shapeways x Target's 3D-Printed Gifts Provide Personalization
No matter the season, people are always looking for unique gifts to giveā€”to satisfy this need, Shapeways teamed up with Target for the creation of a Targed 3D-Printed collection of items. Items... [More]
Matchmaking Gift Apps - Argos' Gift Finder App Uses a Swiping System Like Tinder
SCORE: 6
Warm 1,473 Clicks Pub: Dec 6, 14
Matchmaking Gift Apps
Argos' Gift Finder App Uses a Swiping System Like Tinder
In order to ease the strain of holiday shopping this Christmas season, British retailer Argos released the 2014 Gift Finder app. The Facebook app takes inspiration from dating app Tinder and uses a... [More]
Recipient-Focused Gifting Services - The Loop Commerce E-Gift Service Leaves the Extreme Details Out
SCORE: 4.6
Mild 369 Clicks Pub: Aug 12, 15
Recipient-Focused Gifting Services
The Loop Commerce E-Gift Service Leaves the Extreme Details Out
Loop Commerce has developed a highly convenient alternative checkout technology designed for e-commerce and online gifting websites. The service allows website consumers to easily purchase gifts for... [More]
Pinboard-Retailer Holiday Collabs - The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
SCORE: 4.2
Mild 1,632 Clicks Pub: Nov 15, 13
Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
If you’ve got any items on your Christmas wishlist that you want to buy from Topshop, it really couldn’t be any easier to do it online this year. This holiday season, Topshop... [More]
Geotagged Wishlist Apps - Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
SCORE: 4
Mild 358 Clicks Pub: Aug 18, 15
Geotagged Wishlist Apps
Wisher Uses Beacon Technology to Help You Find Your Friends Gifts
While beacon technology lets you know when there are deals nearby that might interest you, the geotracking-based Wisher app informs you when you are close to an item on a friend’s wishlist.... [More]