Nissan's Chase the Thrill Immerses You in an AR Car Chase on Foot

By: Laura McQuarrie - Oct 20, 2014
References: fastcocreate & youtube
To show off the power of the Nissan Juke, attendees of this year's Paris Motor Show were treated to 'Chase the Thrill' with a unique virtual reality experience.

The Oculus Rift experience also involved setting people up on a treadmill, so that people could really get into the experience by walking or running at their own pace. The experience involved putting yourself in the shoes of an android wearing rollerskates and trying to catch up with the speedy Nissan Juke. The unique VR experience is almost like being immersed in a video game, and gives a taste of the vehicle's power, without having to get people to line up for a chance to get behind the wheel of the car.