NASCAR Enters the Roblox World With an Immersive Gaming Experience
Kanesa David — March 13, 2023 — Tech
The NASCAR Speed Hub is an immersive metaverse-like platform based on Roblox. Backed by the iconic racing company, players can customize automobiles, access premium virtual goods, engage in minigames, and link to other Roblox games.
“This is the next step in expanding NASCAR's presence in the metaverse,” says Nick Rend, NASCAR managing director of gaming and esports. “At NASCAR we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way."
Players can experience the 'Quest for Diamonds,' mini game, which sees players collect anniversary diamonds through partner games like Jailbreak. Additionally, players are invited to modify their vehicles and gather cash in the NASCAR-themed Roblox experience. As part of the debut, Jailbreak players who successfully complete a time trial in NASCAR Speed Hub will receive a limited-edition skin with a 75th-anniversary theme.
Image Credit: NASCAR, Roblox
“This is the next step in expanding NASCAR's presence in the metaverse,” says Nick Rend, NASCAR managing director of gaming and esports. “At NASCAR we want to encourage the emerging generation of digital natives to manifest their passion for NASCAR racing their own way."
Players can experience the 'Quest for Diamonds,' mini game, which sees players collect anniversary diamonds through partner games like Jailbreak. Additionally, players are invited to modify their vehicles and gather cash in the NASCAR-themed Roblox experience. As part of the debut, Jailbreak players who successfully complete a time trial in NASCAR Speed Hub will receive a limited-edition skin with a 75th-anniversary theme.
Image Credit: NASCAR, Roblox
Trend Themes
1. Metaverse Racing - The creation of metaverse-like platforms for racing events to allow players to customize and engage in virtual racing events.
2. Branded Gaming - Developing unique and tailored gaming experiences that are associated with established brands for better immersion and player experiences.
3. Virtual Goods Market - Increasing interest in virtual goods among players that allows them to customize their experience within a game.
Industry Implications
1. Gaming Industry - Develop new, more engaging virtual experiences within established gaming communities and technologies.
2. Sports Entertainment Industry - Collaborate with the gaming industry to provide opportunities for fans to engage with sports personalities and brands in virtual spaces.
3. Marketing Industry - Create tailored and unique digital marketing campaigns and activations for established brands within established gaming communities.
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