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Old Spice's ALS Ice Bucket Video is as Epic as Expected

By: Laura McQuarrie - Published: • References: adweek & facebook
After being nominated by women's deodorant brand Secret, it was time for the Old Spice Guy to make his own ALS Ice Bucket video. Since Old Spice commercials have a reputation for being pretty epic, it's no surprise that this take on the challenge follows suit.

While most people flinch at having a bucket of ice cold water dumped on them, the Old Spice Guy doesn't move a single muscle, stating that his "perfectly toned man muscles violently reject cold water." Old Spice also donated a sizable $1,000 to the charitable cause for ALS and up next, the Old Spice Guy is challenging Bruce Campbell, as well as any guy named John Johnson or Fabio to feel the cold he was unable to feel. The original post to Facebook now has over 25,000 likes and over 50,000 shares, making it a success for ALS awareness and Old Spice. Stats for Epic Icy Challenges Trending: This Quarter & Popular
Traction: 848 clicks in 8 w
Interest: > 3 minutes
Concept: "als Ice Bucket Video"
Related: 40 examples / 31 photos
Segment: Males, 18-55
Comparison Set: 15 similar articles, including: frosty disease awareness campaigns, hunger-fighting campaigns, and doughy ice challenges.