Wellness Sharing

Consumers use social sharing as an incentive to get healthy

Implications - In the social media age, consumers are frequently sharing their fitness goals and progress. In addition to fitness, consumers are now also being encouraged to share their lifestyle and health habits. The social approach to health not only creates a sense of accountability in consumers, but also puts the emphasis on preventative measures while opening fitness up to a diverse array of consumers.
SCORE: 5.3
Mild Top 4 Examples: 6,812 Total Clicks Jul 14 - Aug 15
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Consumer Insight Topics: LifestyleHealthSocial Media
Body-Positive Yoga Photographs - Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
SCORE: 5.4
Warm 3,267 Clicks Pub: Jun 3, 15
Body-Positive Yoga Photographs
Plus-Size Yogi Jessamyn Stanley is Changing Yoga Body Stereotypes
Jessamyn Stanley is a pus-size yogi who is determined to change the thin, muscular body stereotypes associated with practicing yoga. As a certified yogi, Stanley created her own brand called ‘... [More]
Active Lifestyle Apps - The UP App by Jawbone Helps Users Eat Better and Get Moving
SCORE: 5.8
Warm 2,259 Clicks Pub: Jul 16, 14
Active Lifestyle Apps
The UP App by Jawbone Helps Users Eat Better and Get Moving
The UP active lifestyle app by Jawbone is a great way to keep track of what you eat so you stay on track to a healthier livelihood. This app cleverly tracks your physical activity, sleep patterns... [More]
Habit Creation Apps - This Jamie Oliver-Backed Motivational App Documents Small Healthy Steps
SCORE: 4.5
Mild 934 Clicks Pub: Jan 14, 15
Habit Creation Apps
This Jamie Oliver-Backed Motivational App Documents Small Healthy Steps
This motivational app encourages you to take small actions everyday towards a better you. Backed by celebrity chef Jamie Oliver, YOU-app helps you create healthier habits and live a more fulfilling... [More]
Balanced Lifestyle Platforms - Mixify Encourages Young Social Media Users to Live Healthy Lives
SCORE: 4.2
Mild 352 Clicks Pub: Aug 25, 15
Balanced Lifestyle Platforms
Mixify Encourages Young Social Media Users to Live Healthy Lives
Suggesting that everything is healthy when enjoyed in moderation, Pepsi, Coke and Dr. Pepper have recently teamed up in support of Mixify, a youth-focused social media site that encourages kids and... [More]